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GameStop’s NFT Marketplace Goes Live

The video-game retailer released a digital asset wallet in May ahead of the service.

Updated May 11, 2023, 5:36 p.m. Published Jul 11, 2022, 8:20 p.m.
GameStop's NFT marketplace goes live. (GameStop)
GameStop's NFT marketplace goes live. (GameStop)

Video-game retailer GameStop's NFT (non-fungible token) marketplace is live after being in the works since last year.

  • The platform allows "gamers, creators, collectors and other community members to buy, sell and trade NFTs," the company said in a statement on Monday. GameStop intended to launch the marketplace before the end of July.
  • In May, GameStop unveiled its digital asset wallet for storing, sending and receiving cryptocurrencies and NFTs ahead of the marketplace launch.
  • In February, the company announced a partnership with layer 2 blockchain Immutable X under which Immutable X established up to an $100 million fund in its IMX tokens for grants to creators of NFT content and technology. The deal also called for Immutable X to provide GameStop with up to $150 million in IMX tokens upon the achievement of certain milestones.

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  • As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
  • GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
  • Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.

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