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Bitcoin Ordinals Token Ecosystem Emerges as Latest Crypto Play, Led by ORDI Hype
Overall capitalization of such tokens has risen over 21% in the past 24 hours, outperforming most other token sectors.
Updated Nov 16, 2023, 10:41 a.m. Published Nov 16, 2023, 10:41 a.m.
Tokens based on the Bitcoin blockchain are emerging as the newest play among market participants after weeks of a bitcoin [BTC] price frenzy driven by expectations of an exchange-traded fund approval.
The BRC-20 category of tokens has added some 21% as a sector in the past 24 hours. Infrastructure token trac (TRAC) rose 93% to lead the gains, followed by meme (MEME) at 69% and nals (NALS) at 36%.
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The BRC-20 standard (BRC stands for Bitcoin Request for Comment) was introduced in April to allow users to issue transferable tokens directly through the network for the first time. The tokens, called inscriptions, function on the Ordinals Protocol. That protocol allows users to embed data into the Bitcoin blockchain by inscribing references to digital art into small bitcoin-based transactions.
Earlier this month, , a token tied to the Ordinals Protocol, was listed on influential exchange Binance, fueling a 50% price jump within hours. That helped spur bullish sentiment for BRC-20 tokens among traders, who hypothesized the Bitcoin token ecosystem could be a new avenue to search for profits.
Data from Ordinals tracker OrdSpace shows over 37,000 BRC-20 tokens exist as of Thursday.
Meanwhile, some popular social applications built on Bitcoin have started to introduce in-game tokens as part of attracting new users and boosting revenues.
Alpha, an application that lets X (formerly Twitter) personalities issue ‘keys’ on its app for access to a closed group chat, started to allow users to offer their own tokens to users on Wednesday.
Prepare for the launch of the first 10 tokens!https://t.co/egIXDzD4Mk
— New Bitcoin City (@NewBitcoinCity) November 16, 2023
Here's what you need to know: pic.twitter.com/RsJ4glHAMT
These in-app tokens are designed to be cheaper than ‘keys,’ allowing their holders to participate in community games and lottery wheels. Alpha calls itself a “super app,” offering users a decentralized exchange, an NFT marketplace and a gaming store.
Alpha developer @punk3700 previously told CoinDesk that bitcoin’s usage in DeFi applications has so far been limited to tokenized representations of bitcoin on other chains, such as Ethereum or Solana, but that Alpha’s developers believed a gap remained for wealthy bitcoin holders to use their assets on interactive applications.
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What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
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NFT Project Pudgy Penguins Takes Over Las Vegas Sphere in Holiday Campaign
The NFT brand’s animated segments will air on the Sphere across Christmas week, signaling the crypto company's move into real-world consumer markets.
What to know:
- Pudgy Penguins will run an ad campaign at the Las Vegas Sphere during Christmas week, one of the few crypto brands to secure a spot at the high-profile venue.
- The NFT project, which launched on Ethereum in 2021, has expanded into physical toys and digital gaming as part of a broader consumer push.
- Pudgy Penguins briefly overtook Bored Apes in floor price earlier this year and recently launched its PENGU token on Solana, now trading on major exchanges.
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