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Colnago Turns to Blockchain to Counter Bicycle Theft
The bike manufacturer will use blockchain technology to combat theft and counterfeiting on all Colnago frames starting next year.
Updated May 11, 2023, 5:15 p.m. Published Sep 23, 2021, 8:46 a.m.
Bike manufacturer Colnago plans to use blockchain technology to counter theft and counterfeiting.
- The Italian company will be the first bicycle manufacturer to link its products to a distributed ledger, according to an announcement Thursday.
- Blockchain technology will be used to provide customers with proof of validity and ownership to combat theft and counterfeiting on all Colnago frames starting next year.
- Colnago has partnered with Italian tech firm MyLime, the developer of a radio-frequency ID tag linked to the bike frame and, by extension, its digital passport that is linked to the blockchain.
- The innovation will debut Sept. 26 with the bike ridden by 2020 and 2021 Tour de France winner Tadej Pogačar at the UCI Road Racing World Championship in Belgium.
Read more: $3M Was Stolen, but the Real Steal Is These Kia Sedonas, Say Anonymous Developers
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