The Inevitability of Web3, With Ricky Engelberg, CMO of Vista

After ushering Nike into the digital era, Engelberg discusses how he’s helping both businesses and creators understand the importance of community, innovation and brand management in his current role at Vista.

Nov 28, 2022

Listen or watch all the new CoinDesk podcast episodes wherever you want.

ABOUT

On this week’s podcast, Sam and Avery touch on the latest news in Web3, from JPMorgan registering a trademark for cryptocurrency wallets to Coachella’s lifetime non-fungible tokens (NFT) stuck on FTX. This week’s guest, Ricky Engelberg, chief marketing officer of Vista, talks about how to make onboarding people into Web3 easier, including not using the word phygital.

Links mentioned from the podcast:

From our sponsor:

Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus

"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

HOSTS

Sam Ewen

Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios