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FIGHT Token Sale Raises $183M as UFC Partner Fight.ID Seeks to Bring Combat Sports Onchain

The Solana-based project’s second ICO in a week far surpassed expectations as retail investors double down.

Updated Oct 30, 2025, 4:41 p.m. Published Oct 30, 2025, 2:07 p.m.
UFC-endorsed FIGHT token raises $183 million (Anastase Maragos/Unsplash)
UFC-endorsed FIGHT token raises $183 million (Anastase Maragos/Unsplash)

What to know:

  • The FIGHT token sale raised $183 million, following a $15.7 million raise earlier this week — both far more than their targets.
  • Fight.ID, a UFC partner licensed through Concept Labs, aims to use the token for governance, staking, and prediction markets around combat sports.
  • Recently hyped token launches, like Plasma's XPL token, have tumbled significantly after launch.

Fight Foundation, which oversees the governance of the Ultimate Fighting Championship-partnered Fight.ID ecosystem that aims to bring combat sports fandom and athlete engagement onchain, raised $183 million from the sale of its FIGHT token, just days after an earlier sale garnered $15.7 million, according to data from the token’s public sale site.

The foundation, an independent, non-profit steward of the ecosystem, had targeted $1.5 million target for the most recent token sale and $750,000 for the Oct. 27 round. The initiative is licensed through Concept Labs, which holds UFC-related intellectual property and sponsorship rights. Fightfi, the company behind Fight.ID, announced an expanded UFC partnership on Sept. 16.

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FIGHT, built on Solana, will serve as the ecosystem’s native token. Use cases include governance, staking and payments.

According to Fight’s published tokenomics, the FIGHT supply is capped at 10 billion tokens, distributed across community incentives (57%), investors (17.5%), the core team (15%), liquidity (6.5%), and advisors (4%).

As of Thursday, blockchain data from Solscan shows 3,776 deposits made to the project’s fundraising address. The UFC’s official account on X publicly acknowledged the collaboration earlier this month.

It's worth noting that hyped token sales can create volatility once the token is distributed; this was seen with Plasma's recent launch of XPL, with the token subsequently tumbling by more than 80% just one month after it was issued.

CORRECT (Oct. 30, 16:30 UTC): Rewrites headline to remove UFC endorsement, first paragraph to clarify FIGHT token issuer; removes reference to prediction markets for UFC events from fourth paragraph; adds roles of Fight Foundation, Fightfi.

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