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Google Will Only Take Ads From FinCEN-Registered or Chartered Crypto Exchanges, Wallets

Effective Aug. 3, anyone seeking to advertise those products to U.S. customers will have to be registered with FinCEN or a federal or state chartered bank.

Updated Sep 14, 2021, 1:05 p.m. Published Jun 2, 2021, 5:17 p.m.
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Google is tightening its restrictions on those seeking to pitch cryptocurrency exchanges and wallets to U.S. customers.

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  • Effective Aug. 3, anyone seeking to advertise those products to U.S. customers will have to be registered with the U.S. Treasury's Financial Crimes Enforcement Network (FinCEN) or a federal or state chartered bank regulator Google announced.
  • All prior certifications by Google will be revoked at that time.
  • No changes were announced for other regions.

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  • GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
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