Oracle's Entrance: Database Giant Unveils Enterprise Blockchain Strategy
Oracle has become the latest tech major to launch a cloud-based blockchain services platform. But is it cannibalizing its core business with the move?

Database software giant Oracle is officially a player in the world of blockchain.
The firm unveiled its enterprise-grade blockchain cloud platform Monday at its OpenWorld 2017 conference in San Francisco. With the initial debut – a public launch is expected sometime next year – Oracle becomes the latest entrant in the "blockchain-as-a-service" ecosystem, joining the likes of IBM and Microsoft, two other tech majors that are courting enterprise customers with their respective cloud-based distributed ledger resources.
Oracle, according to its announcement and statements from execs, is looking at the technology as a way to extend (and streamline) its existing cloud-based offerings, which are largely aimed at the digitization of a range of business functions.
The company wants to attract both large and small firms, but Frank Xiong, Oracle's group vice president of Blockchain Cloud Service, argued that startups looking to test a smart contract or an application will be able to do so more cheaply using the cloud platform because pricing is based on transaction volume.
"This will give them a very good reasonably priced way to start up their application," he told CoinDesk. "I personally think this will be a big attraction to these startups."
For existing ERP customers, the platform will provide a way to connect with outside partners and customers, plugging them into internal channels and processes in a confidential and secure manner.
As Xiong explained:
"This blockchain platform will give them a platform to extend their services beyond their enterprise bundle, which means they can extend them outside to their business partners, advantage customers and so on."
Though the exact date isn't clear, Xiong said that the service will be made publicly available some time in 2018.
Dismissing concerns
As one of the largest and most reputable database providers in the world, there is a perception that Oracle might be potentially cannibalizing its core business segment by embracing blockchain, a technology that, by its nature, enables the distribution of information without having to trust a central administrator.
However, Xiong was quick to dismiss those concerns, along with the notion that blockchains and databases should be viewed as competing entities.
"We actually think that this is an advantage to us," he said, arguing that the idea that blockchains are "distributed databases" is not entirely accurate.
Because copies of data in a blockchain network need to be kept by all of the various peers and nodes, he explained, increased adoption of blockchain among Oracle's core client base will actually create new demand for the company's traditional data storage solutions.
He continued:
"In traditional computer science, there is just one copy of the database. In blockchain, all of the ledgers are distributed, so actually everybody gets a copy [of the data]. So this is only going to expand that data storage [requirement]."
Ethernet cables image via Shutterstock
More For You
Pudgy Penguins: A New Blueprint for Tokenized Culture

Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
More For You
Bitcoin climbs above $89,000 as U.S. dollar tumbles on President Trump's remarks

The president said he isn't concerned about the dollar's recent declines, sending the greenback plunging even lower.
What to know:
- Bitcoin rallied above $89,000 as remarks by President Trump sent the dollar to its lowest level in nearly four years.
- Gold rose to a new record above $5,200 per ounce following the president's comments.
- One analyst is seeing a bullish technical divergence which could send bitcoin back to $95,000 in short order.










