Share this article

Crypto.com to Pay Bitcoin Bonuses to UFC Fighters

Bitcoin bonuses will be awarded to the three standout athletes at each UFC pay-per-view event as voted for by fans across the world.

Updated May 11, 2023, 4:10 p.m. Published Apr 7, 2022, 2:20 p.m.
Crypto.com CEO Kris Marszalek (CoinDesk)
Crypto.com CEO Kris Marszalek (CoinDesk)

Ultimate Fighting Champion (UFC) athletes will be paid bonuses in bitcoin as a result of the partnership between the mixed martial arts organization and Crypto.com.

  • Bitcoin bonuses will be awarded to the top three fighters at each UFC pay-per-view event as voted for by fans across the world, according to an announcement Thursday.
  • The first, second, and third-place fighters will be awarded $30,000, $20,000 and $10,000 of bitcoin , respectively, which will be funded 100% by Crypto.com.
  • The average annual earnings for a UFC fighter last year were $160,000, according to sports news website The Sports Daily. So occasional five-figure bonuses paid in bitcoin could prove to be valuable to many fighters.
  • The UFC is launching its new "Fan Bonus of the Night" program alongside Singapore-based Crypto.com, an extension of the partnership between the two firms that began in July.
  • The crypto exchange became the official "fight kit" partner of the UFC in a 10-year deal worth $175 million. It was one of the many such deals with sports teams and brands scored by Crypto.com across soccer, basketball, hockey and motor racing. It also secured the naming rights to previously named Staples Center in Los Angeles, home to both of city's NBA teams and the NHL's LA Kings.
  • More recently, Crypto.com became an official sponsor of the 2022 FIFA World Cup taking place in Qatar in November and December.

Read more: Crypto.com Says Hackers Stole Nearly $34M From Users

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

UPDATE (April 7, 2022, 14:30 UTC): Adds to second bullet that prize bitcoin is funded by Crypto.com.

More For You

KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market

16:9 Image

KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.

What to know:

  • KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
  • This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
  • Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
  • Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
  • Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.

More For You

Robinhood leaning into advanced traders as crypto volatility reshapes user behavior

Johann Kerbrat, GM of Robinhood Crypto (Shutterstock/CoinDesk)

The trading platform is increasingly catering to advanced crypto traders with tools tailored to active, tax-aware users, its head of crypto said.

What to know:

  • Robinhood is increasingly targeting advanced crypto traders with new features like tax-lot selection and deeper liquidity access.
  • The platform, once known for attracting beginners, is seeing more experienced users shift from rivals like Coinbase.