PwC deepens crypto push as U.S. rules shift and stablecoins go mainstream: Report

PricewaterhouseCoopers (PwC), one of the big four accounting firms, is moving to deepen its engagement with crypto clients, citing a shift in U.S. regulation that is making the sector easier to serve at scale, the Financial Times reported.

Paul Griggs, PwC's U.S. senior partner and CEO, said the firm plans to "lean in" to crypto-related work as stablecoin legislation and more constructive rule-making provide a clearer framework for institutions to adopt digital assets.

Griggs pointed to the passage of the GENIUS Act, describing stablecoin regulation as a key catalyst for the firm's next phase of expansion.

"The GENIUS Act and the regulatory rule making around stablecoin, I expect, will create more conviction around leaning into that product and that asset class," Griggs told the FT. He added that tokenization is also likely to keep expanding and that PwC "has to be in that ecosystem."

The move marks a sharper stance from one of the Big Four firms after years of keeping crypto at arm's length, largely due to regulatory uncertainty and high-profile enforcement actions that made it difficult for service providers to assess risk and build repeatable compliance processes.

The sector has been reshaped since President Donald Trump's reelection and the subsequent shift toward a more crypto-friendly tone by U.S. regulators, which has improved the outlook for stablecoins, tokenization and the broader infrastructure stack.

PwC plans to be "hyper engaged" across both audit and consulting lines, according to the report.

The firm has been pitching clients on how stablecoins could be used to improve payment system efficiency. This theme has become increasingly common as banks and fintech firms explore programmable settlement and faster cross-border transfers.