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MARA Holdings Names Ex-Blue River Exec as CPO to Lead Productization of Energy Tech
Nir Rikovitch is joining the bitcoin miner to scale up the firm’s technological offerings.
Jul 10, 2025, 6:55 p.m.
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What to know:
- MARA Holdings has appointed Nir Rikovitch as its new chief product officer to lead product development and commercial strategy.
- Rikovitch will focus on creating a product roadmap that aligns engineering with market needs.
- He brings experience from Blue River, where he developed strategies for autonomous technology and driver-assistance systems.
Bitcoin miner MARA Holdings (MARA) has appointed Nir Rikovitch as its new chief product officer, tasking him with steering the company’s product development and commercial strategy.
Rikovitch will lead the company’s effort to define a comprehensive product roadmap and build a product discipline that connects engineering with market needs.
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“Nir’s exceptional background in product leadership and autonomous technology development, where orchestration, efficiency, and reliability are paramount, makes him the ideal choice to drive MARA’s product vision forward,” said Fred Thiel, the firm’s CEO.
Rikovitch brings extensive experience in machine learning and robotics, most recently serving as director of product management at Blue River, a John Deere subsidiary. There, he co-founded the company’s autonomy division and developed strategies for autonomous construction equipment and driver-assistance systems.
Rikovitch described the mission as aligning energy use with technological advancement. “At MARA, we’re fusing scale with smarter energy practices,” he said.
AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy.
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