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DOGE Imitators Help Send Ethereum Transaction Fees to All-Time Highs

As SHIB and others doggedly chase DOGE's success, Ethereum transaction fees are running away with them.

Updated Sep 14, 2021, 12:53 p.m. Published May 11, 2021, 4:57 p.m.
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The Doge effect is sending Ethereum transactions fees up the proverbial tree.

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Per data from BitInfoCharts and Blockchair, the average cost of an Ethereum transaction is currently $64, partly driven by demand for the Ethereum token (and Dogecoin doppelganger) Shiba Inu – and its own copycats. Binance exchange CEO Changpeng Zhao tweeted that the platform “ran out of ETH deposit addresses due to SHIB,” which “has never happened before for any ERC20 token.”

Ethereum’s fees, called gas, are priced in ETH and vary depending on the type of transactions; for example, a simple transfer costs less gas because it is less computationally intensive, while a transaction to swap, say, ETH for WBTC would cost more.

Read more: Gas Costs: Fueling the Blockchain Engine

SHIB was created last year, but the renewed trading interest appears to only be driven by speculation that the coin will mimic Dogecoin’s stupendous success (this success has come to pass, as SHIB is up 36,750% in 30 days, fueled by exchange listings at Binance, OKEx and Huobi). Dogecoin has become a favorite of TikTok influencers and the world’s second richest man, Elon Musk.

Nipping at the heels of both DOGE and SHIB’s success, other imitators have cropped up recently.

Most of these would-be doge-eat-doge projects are spun up on Ethereum as ERC20 tokens, the most popular token design for Ethereum which led to the mushrooming of ICOs in 2017.

In 2020 and earlier this year, it was not uncommon for Ethereum fees to go vertical as use of DeFi platforms grew. But this new fee pressure, rather than resulting from use of actual smart contract platforms, seems to come largely from traders speculating on a litter of dog coins.

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The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.

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