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DeFi Aggregator Bella Protocol Announces $4M Seed Round

Beijing-based decentralized finance (DeFi) aggregator Bella Protocol announced Monday a $4 million seed round led by Arrington XRP Capital.

Updated Sep 14, 2021, 9:47 a.m. Published Aug 25, 2020, 1:00 a.m.
(Sayan Puangkham/Shutterstock)
(Sayan Puangkham/Shutterstock)

Beijing-based decentralized finance (DeFi) aggregator Bella Protocol announced Tuesday it has raised $4 million in a funding round led by Arrington XRP Capital.

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  • According to a press statement emailed to CoinDesk, investors in Bella’s funding round also include Alphabit, Consensus Labs, Force Partners and CGS Dubai, among others.
  • Marketed as a one-stop shop for DeFi assets, the firm’s asset management platform is currently under development.
  • The firm said its platform aims to fix the complex user experience issues related to DeFi assets, such as the need to hop among different protocols and platforms in pursuit of high yields.
  • “What Bella is aiming to solve with 1click and flex saving are the three largest barriers to achieving DeFi or crypto mass adoption – high gas fees, complex user journey and poor user experience,” Michael Arrington, founding partner of Arrington XRP Capital, said in the emailed statement.

Read more: DEX Aggregator 1inch Raises $2.8M From Binance Labs, Galaxy Digital and More

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Pudgy Penguins: A New Blueprint for Tokenized Culture

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Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.

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Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.

The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.

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Number of wallets with 1 million XRP is rising again

XRP symbol on top of dollar bills. (Unsplash/CoinDesk)

On-chain data points to underlying demand for XRP as ETFs pull in over $90 million.

What to know:

  • XRP has fallen about 4 percent so far this month, even as on-chain data point to strengthening underlying investor interest.
  • U.S.-listed spot XRP ETFs have attracted a net $91.72 million in inflows this month, bucking the trend of sustained outflows from bitcoin ETFs.