Share this article
Coinbase Now Lets You Buy and Sell Ethereum Token 0x
Retail investors can now trade the 0x Protocol on Coinbase.com, as well as its Android and iOS apps.
By Nikhilesh De
Updated Sep 13, 2021, 8:29 a.m. Published Oct 16, 2018, 8:40 p.m.
Barely a week after adding support for the 0x Protocol token (ZRX) on its professional investor platform, crypto exchange Coinbase is enabling full trading for retail investors.
The exchange announced Tuesday that coinbase.com, Android and iOS app users would be able to trade, buy, sell or store ZRX, after initially announcing that Coinbase Pro would support the token on October 11. ZRX is the first ERC-20 token to be listed by the exchange.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
At the time, the exchange said it would list the token on retail platforms at a later date.
However, not all Coinbase customers will have access to the token immediately: in a blog post, Coinbase Consumer president and general manager Dan Romero wrote that the token "will not initially be available for residents of the United Kingdom or the state of New York."
As a result, this listing appears to be the first to abide by Coinbase's recently-announced revamped asset listing process. The exchange told CoinDesk last month that new assets would be added on a jurisdiction-by-jurisdiction basis, allowing it to support a greater number of assets more quickly than it was otherwise able to.
"We are also investing in new tools to help people understand and explore cryptocurrencies," Romero wrote Tuesday. To that end, the exchange's website now includes an informational resource page for the 0x token, as well as a more general educational page on cryptocurrencies in general.
The price of ZRX/USD jumped 17 percent in the hour after Coinbase announced it would be added to its retail platform, reaching a daily high of $0.89 according to data from the Binance exchange. ZRX reached a similar price of $0.91 on October 11 following the previous listing announcement from Coinbase Pro.
Sam Ouimet contributed reporting.
Coinbase image via Consensus
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Japan’s Higher Rates Puts Bitcoin in the Crosshairs of a Yen Carry Unwind
A stronger yen typically coincides with de-risking across macro portfolios, and that dynamic could tighten liquidity conditions that recently helped bitcoin rebound from November’s lows.
What to know:
- The Bank of Japan is expected to raise interest rates to 0.75% at its December meeting, the highest since 1995, affecting global markets including cryptocurrencies.
- A stronger yen could lead to de-risking in macro portfolios, impacting liquidity conditions that have supported bitcoin's recent recovery.
- Governor Kazuo Ueda indicated a high probability of a rate hike, with officials prepared for further tightening if their economic outlook supports it.
Top Stories
