Share this article
Search Giant Baidu Is Launching a Blockchain Space Game
The Chinese search giant is this week launching a blockchain game aimed to educate people about possibilities of crypto technology.
By Wolfie Zhao
Updated Sep 13, 2021, 8:02 a.m. Published Jun 8, 2018, 9:00 a.m.
Make us preferred on Google
Chinese search giant Baidu revealed on Friday that it is launching a native blockchain game, just days after it revealed a proprietary platform called SuperChain.
Dubbed Du Yuzhou – which means "The Universe" in literal translation – the game depicts a blockchain-powered space journey where users, by participating in the blockchain, would receive "elements" to build their own planet.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The elements – much like token rewards generated by a blockchain – will initially be available through airdrops, according to the game's official website. As users accumulate more elements, they will be able to develop their own planet that, as it grows, will increase its gravity to absorb yet more elements allowing additional features to be unlocked.
In essence, the goal of the game is allow users to experience features that could arise from cryptocurrency-like assets, besides simply being traded, a representative from Baidu told CoinDesk.
"Du Yuzhou is not to launch another cryptocurrency, but a digital society experiment," the company said. However it declined to share more details about the game, such as which blockchain is being used, only saying the app is expected to go live next week.
On Monday this week, Xiao Wei, chief scientist at Baidu's blockchain arm, revealed the company's SuperChain platform, which it claims is compatible with the bitcoin and ethereum networks and can scale to allow 100,000 transactions per second. While, back in January, it joined other tech giants in launching a blockchain-as-a-service platform.
Last month, the search giant also started storing the revision histories of entries on Baidu Baike – its Wikipedia-like encyclopedia service – on a blockchain.
Du Yuzhou game image via official website
More For You
Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
More For You
BTC, ETH, SOL move higher as markets eye Fed, Mag 7 earnings and weaker dollar
Crypto prices steadied as traders looked past short-term volatility with positioning shifting to the Fed, megacap earnings and a weakening dollar.
What to know:
- Bitcoin hovered just below $89,000 in Asian trading, posting modest gains in a narrow range as traders awaited a key Federal Reserve decision.
- A weaker U.S. dollar and record-setting global equity markets, led by technology shares and AI optimism, have supported risk assets but crypto has lagged metals like gold and silver.
- Analysts say bitcoin's rebound from the $86,000–$87,000 zone reflects reduced leverage and short-term stabilization rather than strong momentum as markets brace for Fed guidance and major tech earnings.
Top Stories
