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Bring Home the Bacoin? Oscar Mayer Debuts Crypto Campaign
Meat manufacturer Oscar Mayer has launched a bacon-backed cryptocurrency, which fans can cash out for real bacon.
Updated Dec 12, 2022, 12:45 p.m. Published Apr 30, 2018, 6:05 p.m.
It may sound like baloney, but American meat maker Oscar Mayer has entered the cryptocurrency space – sort of.
The company announced on Monday the unveiling of " Bacoinhttps://kraftheinz.promo.eprize.com/bacoin/," which it is calling "the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon."
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With the initiative, Oscar Mayer is offering bacoins as a kind of online incentive to get users promoting the brand's meat products on social media and email. Through the company's official website, users "mine" bacoins that become worth more – denominated by slices of bacon – as consumer awareness is increased. Accompanying the campaign is a new commercial pitching the bacoin.
Bacoins can then be cashed out by customers for real packs of bacon, according to the company. As of press time, the value of a single bacoin is worth three slices of the company's bacon, according to its official price tracker.
"Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar curing and naturally hardwood smoking our bacon," the company's brand manager, Matt Riezman said in a statement.
With the move, the 130-year-old Oscar Mayer becomes the latest food company to jump on the cryptocurrency branding bandwagon. Back in January, KFC Canada launched a bitcoin-themed promotion that saw it selling a so-called "Bitcoin Bucket" to select customers.
Image via YouTube/Oscar Mayer
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