E-Commerce Giant Rakuten Says Bitcoin Acceptance Likely
The CEO of Japanese e-commerce giant Rakuten has repeated his conglomerate's intention to "probably" accept bitcoin at some stage, at a company financial conference in Tokyo today.
Without disclosing a specific timeframe in which it might happen, company CEO Hiroshi Mikitani said: “We are thinking about [accepting bitcoin] and we probably will.”
The CEO, one of Japan's wealthiest individuals, previously revealed his interest in bitcoin in a speech last July.
According to a Wall Street Journal report, Rakuten has formed a department to study digital currencies and has invested in US-based bitcoin ventures, including Bitnet.
Hiroshi Mikitani CEO of #Rakuten says he doesn't know what challenges he faces in making Bitcoin mainstream in #Japan, but he will make it.
— Nathalie (三浦郷子Kyoko Miura in Japan) (@NathalieStucky) February 23, 2015
The Rakuten Financial Conference brought together high profile figures from the international payments industry, including PayPal co-founder Peter Thiel and James Anderson, senior VP for mobile and emerging payments at MasterCard.
While a number of possibilities relating to the future of payments were discussed at the half-day event, a key component was a panel focusing on bitcoin, featuring Bitnet CEO John McDonnell. Also present were Yukio Noguchi, an economist formerly with Japan's Ministry of Finance, and representatives from Japan's digital currency industry self-regulatory body, the Japan Authority of Digital Asset (JADA).
Xapo
CEO Wences Casares was due to attend but missed the event due to "flight issues".
Speakers at the conference also discussed Japanese consumers' love of cash and loyalty point systems, something that often mystifies tourists and newcomers to the country.
Bitcoin became a somewhat notorious issue in the country following the Mt Gox debacle and its aftermath, but has otherwise been received favorably by politicians, avoiding overt regulation so far.
Rakuten, which is often considered a rival to Amazon, has over 10,000 employees and 40 businesses around the world. In Japan it operates a bank, an insurance company, and even a professional baseball team.
More For You
Pudgy Penguins: A New Blueprint for Tokenized Culture

Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
More For You
Bitcoin, ether extend declines as leverage unwind accelerates: Crypto Markets Today

Crypto markets fell further overnight as bitcoin and ether extended losses, metals tumbled and liquidation pressure hit leveraged traders across derivatives markets.
What to know:
- Bitcoin and ether extended declines as the crypto market compounded Thursday's selloff.
- Silver and gold also fell, adding to broader market weakness alongside a firmer dollar.
- Crypto liquidations hit $1.8 billion, while bitcoin dominance slipped as traders rotated into riskier altcoins.










