Share this article
Gyft Forced to Abruptly End Walmart Gift Card Support
Gyft has announced via an email to customers that Walmart has pulled its gift cards from the platform.
By Pete Rizzo
Updated Sep 11, 2021, 10:39 a.m. Published Apr 14, 2014, 8:15 p.m.
Mobile gift card provider Gyft has announced via an email to its customers that it no longer offers users the ability to purchase Walmart gift cards on its platform.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
, which accepts bitcoin and provides 3% 'Gyft points' back to digital currency buyers, added the US retail giant to its network on 24th March to great fanfare, as Walmart was long one of the most requested retailers by Gyft users.
The company informed customers of the change in its offerings via a 14th April email.
Read the message:
"Due to circumstances beyond our control, we need to remove Walmart from our list of participating retailers, effective April 13, 2014. Rest assured that we are doing everything in our power to bring them back up as soon as possible."
Gyft and its CEO Vinny Lingham have been outspoken about their support for bitcoin, with Lingham most recently penning a lengthy post on how bitcoin played a key role in the growth of the company.
The San Francisco-based company began accepting bitcoin in May 2013 through a partnership with BitPay.
More details
Though new buyers won't be able to purchase Walmart gift cards, Gyft indicated that existing Walmart gift cards purchased on its platform can still be redeemed.
The company, long one of bitcoin's most supportive companies in the wider tech ecosystem, stressed that bitcoin users who were dissatisfied with the decision should get in touch with Walmart regarding the matter.
Said the email message:
"If you are as disappointed as we are about this decision by Walmart, please email them at [email protected] and let them know how you feel about it."
Gyft will continue talks with Walmart
Speaking to CoinDesk, Lingham indicated that Gyft would seek to learn more about the decision and to continue to speak to Walmart about relisting its gift cards. Still, Lingham wasn't optimistic that the retailer's policy would change.
Said Lingham:
"We will continue to talk to them, but it's a giant organization... I can't speak to their reasoning at this stage."
As pointed out in the email, however, Gyft still provides bitcoin users access to a number of mainstream merchants.
Notably, this includes Minnesota-based retail giant Target, the third-largest in the US, which joined the Gyft network in November.
Image credit: Katherine Welles / Shutterstock.com
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
These Three Metrics Show Bitcoin Found Strong Support Near $80,000
Onchain data shows multiple cost basis metrics confirm heavy demand and investor conviction around the $80,000 price level.
What to know:
- Bitcoin rebounded from the $80,000 region after a sharp correction from its October all time high, with price holding above the average entry levels of key metrics.
- The convergence of the True Market Mean, U.S. ETF cost basis, and the 2024 yearly cost basis around the low $80,000 range highlights this zone as a major area of structural support.
Top Stories
