Share this article

McLaren to Build NFT Platform on Tezos

Tezos' branding will be displayed on the race suits of McLaren's Formula 1 and IndyCar drivers.

Updated Sep 14, 2021, 1:12 p.m. Published Jun 17, 2021, 12:00 p.m.

McLaren Racing said it plans to build a non-fungible token (NFT) platform on the Tezos blockchain.

STORY CONTINUES BELOW

Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy.

The platform will list NFTs illustrating McLaren Racing's history, heritage and famous drivers, according to an emailed announcement Thursday.
McLaren cited the Proof-of-Stake model that powers the Tezos network – which is less energy intensive than Proof-of-Work blockchains – as the key to partnership.
As part of the agreement, the race suits of McLaren's Formula 1 and IndyCar drivers will carry Tezos' branding.
McLaren is no stranger to the crypto and blockchain space, having announced in March it would be creating an official fan token through Turkish crypto firm Bitci.com