Share this article
F1 Champ Alonso Adopts KodakCoin Platform for Image Protection
Fernando Alonso, the world's top Formula One racing driver, is tapping a blockchain-secured platform to safeguard his image rights.
By Muyao Shen
Updated Sep 13, 2021, 8:07 a.m. Published Jul 2, 2018, 12:00 a.m.
Two-time Formula One racing champion Fernando Alonso is tapping Kodak's blockchain-powered platform to safeguard his image rights.
WENN Digital Inc., Kodak's partner in developing KODAKCoin, a new blockchain system to store and manage image copyrights, announced on June 28 that it had signed an agreement with Alonso to protect both his professional and personal images and videos.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
According to the press release, this agreement will make KODAKOne "the exclusive image registration, protection and license-monitoring solution" for Alonso's images and videos. The system will allow his fans to access the platform, which is not live yet, to upload, register and protect their photos and videos of Alonso while being "rewarded."
Alonso said in the release:
"We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC. I'm very excited to know that I have the ability to reward my fans and professional photographers for their creativity, and that the content they produce can be protected by a single platform."
Benedikt Dohnanyl, chief commercial officer (CCO) at WENN Digital, Inc, told CoinDesk the partnership has been under discussion for several months, and that the company may begin forging similar partnerships with other clients in the near future.
"We are currently receiving a lot of requests and interest from global brands, content creators and rights holders in these various fields, to whom IP protection is of particular concern," he said.
Fernando Alonso image via Shutterstock
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Bitcoin’s Deep Correction Sets Stage for December Rebound, Says K33 Research
K33 Research says market fear is outweighing fundamentals as bitcoin nears key levels. December could offer an entry point for bold investors.
What to know:
- K33 Research says bitcoin’s steep correction shows signs of bottoming, with December potentially marking a turning point.
- The firm has argued that the market is overreacting to long-term risks while ignoring near-term signals of strength, like low leverage and solid support levels.
- With likely policy shifts ahead and cautious positioning in futures, K33 sees more upside potential than risk of another major collapse.
Top Stories
