Share this article
Automaker Daimler AG Joins Hyperledger Blockchain Project
Updated Sep 11, 2021, 1:06 p.m. Published Feb 21, 2017, 4:21 p.m.
Make us preferred on Google
Daimler AG, the parent company of luxury car maker Mercedes-Benz, has joined the Linux Foundation led Hyperledger project.
The firm announced today that it had joined up with the initiative. Daimler is the second high-profile member to join Hyperledger this year. Late last month, credit card giant American Express announced that it had become part of the project.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Daimler AG CIO Jan Brecht said in a statement:
“We see blockchain as a promising technology, not fully mature yet, but continuously growing. Now is the right time to get into it, build up knowledge and form a network of like-minded people to share experiences. By joining Hyperledger, we are confident to do the right step towards this direction.”
As part of the move, Jonas von Malottki, an IT executive for Daimler, will join the Hyperledger governing board.
The entry into Hyperledger is Daimler's first major foray into the blockchain space, though there appear to be some connections between the firm and the technology more broadly.
Last month, the conglomerate acquired European payment service PayCash, which supports bitcoin payments. While not explicitly tied to work with blockchain, the acquisition is part of a plan to develop in-car payment services.
Mercedes-Benz Vehicle via Shutterstock
More For You
Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
More For You
Meta and Microsoft continue going big on AI Spending. Here's how bitcoin miners could benefit
In its fourth quarter earnings report, Meta said capital spending plans for 2026 should be in the range of $115-$135 billion, well ahead of consensus forecasts.
What to know:
- Fourth-quarter earnings results from Microsoft (MSFT) and Meta (META) suggested no slowdown in AI-related spending.
- Microsoft highlighted that AI is now one of its largest businesses and pointed to long-term growth.
- Meta projected sharply higher capital spending in 2026 to fund its Meta Super Intelligence Labs and core business.
Top Stories
