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Blockchain Startup Everledger Joins MasterCard Incubator

Updated Sep 11, 2021, 12:20 p.m. Published Jun 24, 2016, 5:59 p.m.

MasterCard has selected diamond provenance startup Everledger for its summer startup incubator.

One of seven companies to join the 2016 Start Path Global program, Everledger will receive assistance from MasterCard to scale its operations and enter new markets.

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The startups will begin the program by working with MasterCard during a week-long immersion in London, followed by the six-month virtual program that ends with the Start Path Global Partner summit in New York this November.

Advisors include Rakuten, TSYS and Royal Bank of Canada.

Founded in 2015, London-based Everledger uses blockchain technology to track the history of diamond ownership to help ensure the ethical extraction of the gems.

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Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.

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HYPE has surged 50%, outperforming bitcoin, ether and the CoinDesk 20 index by a big margin.

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