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Twitter Picks Crypto Developer Jay Graber to Run Decentralized Social Media Wing
Bluesky's new leader has worked on Zcash and more.
By Zack Seward
Updated May 9, 2023, 3:22 a.m. Published Aug 16, 2021, 5:24 p.m. 1 min read
Crypto developer Jay Graber will lead Twitter's efforts to create a decentralized social media protocol.
Graber, who contributed to privacy coin project Zcash until October 2018, announced the news Monday on Twitter:
I’m excited to announce that I’ll be leading @bluesky, an initiative started by @Twitter to decentralize social media. Follow updates on Twitter and at https://t.co/Sg4MxK1zwl
— Jay Graber (@arcalinea) August 16, 2021
"Efforts to decentralize social networks hope to structurally change the balance of power in favor of users by giving them the ability to change services easily and control their identity and data," Graber wrote in a blog post in January 2020.
More recently, Graber won a grant from the Ethereum Foundation to further her efforts with a project called InterRep. That project aims to ensure accounts you interact with on social media are "reputable" – but with a focus on privacy and decentralization.
Bluesky, which was first announced in December 2019, teased Graber's hire on Aug. 5:
It’s been a long time coming, but we’ve finally found a lead! We’re currently working through details to set up the new Bluesky entity which will operate independently from Twitter. We're excited to share more soon!
— bluesky (@bluesky) August 5, 2021
Twitter founder Jack Dorsey chimed in Monday, saying Graber's appointment represents "Another step towards decentralizing Twitter and social media."
Read more: Jack Dorsey Announces New Twitter Team: Square Crypto, but for Social Media
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