Share this article

MassMutual's Bitcoin Buy May Presage $600B Institutional Flood: JPMorgan

JPMorgan analysts said MassMutual's recent $100 million bitcoin purchases are a sign of growing mainstream acceptance for the cryptocurrency.

Updated May 9, 2023, 3:14 a.m. Published Dec 14, 2020, 10:01 a.m.
JPM, JPMorgan

JPMorgan analysts have said the recent bitcoin purchases by Massachusetts Mutual Life Insurance Co. are a sign of growing mainstream acceptance for the cryptocurrency.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

  • “MassMutual’s bitcoin purchases represent another milestone in the bitcoin adoption by institutional investors,” JPMorgan’s strategists said, according to Bloomberg on Monday.
  • “One can see the potential demand that could arise over the coming years as other insurance companies and pension funds follow MassMutual’s example,” they added.
  • On Thursday, the 169-year old insurance firm announced bitcoin purchases worth $100 million, as well as a $5 million equity stake in NYDIG – a financial services firm focused on bitcoin with $2.3 billion in the asset under management.
  • MassMutual’s move suggests insurance firms and pension funds are beginning to look at bitcoin as an investment/reserve asset alongside increased demand from wealthy investors and family offices.
  • According to JPMorgan, bitcoin may find an additional demand of $600 billion if pensions insurance firms in the U.S., European Union, U.K. and Japan allocate 1% of assets to the top cryptocurrency.
  • Regulatory hurdles, however, may complicate matters for such firms, limiting their participation in the bitcoin market, the strategists said.

Read more: Bitcoin’s Rising Popularity With Investors Means Gold Will ‘Suffer’: JPMorgan

More For You

KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market

16:9 Image

KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.

What to know:

  • KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
  • This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
  • Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
  • Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
  • Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.

More For You

Michael Saylor's Strategy catches a break from MSCI, but analysts caution fight isn’t over yet

MicroStrategy Executive Chairman Michael Saylor (Marco Bello/Getty Images)

MSCI won’t drop firms like Strategy from indexes yet, but a broader rule change may still be on the table

What to know:

  • Shares of Strategy rose 6% after MSCI decided not to exclude digital asset treasury firms from its indexes.
  • The decision alleviates immediate pressure on companies holding large amounts of bitcoin but not directly operating in the blockchain sector.
  • Analysts caution that the situation may not be resolved, as future MSCI rule changes could still impact firms like Strategy.