'The Masked Singer' Launches Token-Gated Fan Experience

Singing competition reality television show "The Masked Singer" has launched a digital fan experience that offers generative art, live show voting polls and token-gated exclusive content.

Television network Fox and its Web3 media and creative technology company Blockchain Creative Labs (BCL) have partnered with several leading Web3 firms, including blockchain payments platform MoonPay, Web3 developer platform Alchemy and wallet infrastructure company Web3Auth to build the interactive experience for called The Maskverse.

Now in its ninth season, fans of "The Masked Singer" (U.S. version) can sign up for a free "Loyalty Pass" by connecting an external crypto wallet like MetaMask or by opening a new wallet using their social media accounts.

During the live show they can scan QR codes to vote on which character will make it to the next round. By participating and guessing correctly, fans can "level up" their Loyalty Passes.

Viewers can also purchase one of the 1,050 generative art non-fungible tokens created by digital artist Waxbones for about $50, which gives them access to exclusive multimedia content. The series plans to launch an official online merchandise store where fans will be allowed to redeem points for digital goods.

Fox first launched its BCL business and creative unit in 2021 to provide partners with end-to-end blockchain tools. BCL also manages a $100 million creator fund to expand opportunities in the NFT space.

Fox is also planning to launch its NFT-driven TV series "Krapopolis" involving “Rick and Morty” creator Dan Harmon this year.