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Layer-2 BOB's 'Bitcoin DeFi' Continues Progress With Fireblocks Integration
Fireblocks users can now earn yield on their BTC holdings via BOB's network
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What to know:
- Layer-2 network BOB has integrated with leading crypto custody firm Fireblocks.
- BOB's goal is to make Bitcoin the foundational network for DeFi by bridging to other blockchains and using Bitcoin as a settlement network to finalize transactions.
Hybrid layer-2 network BOB's mission to make Bitcoin the center of the decentralized finance (DeFi) universe continues through its integration with crypto custody firm Fireblocks.
The integration means the over 2,000 entities using Fireblocks will get access to BOB's DeFi ecosystem, which has total value locked (TVL) of around $250 million.
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These users can now earn yield on their BTC holdings via BOB's network, according to an announcement shared with CoinDesk on Monday.
BOB, an abbreviation of "Build on Bitcoin", has the goal of making Bitcoin the foundational network for DeFi by bridging to other blockchains and using Bitcoin as a settlement network to finalize transactions.
Fireblocks is one of the foremost custodians in the crypto industry, counting many of large institutions among its clients and securing over $7 trillion in digital asset transactions.
Read More: Fireblocks Adds Support for Sony's Soneium, First Step in Provision of Custody Services
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Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
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Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
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Deus X CEO Tim Grant: We aren't replacing finance; we're integrating it
The Deus X CEO discussed his journey into digital assets, the company's infrastructure-led growth strategy, and why his Consensus Hong Kong panel promises "real talk only."
What to know:
- Tim Grant entered crypto in 2015 after early exposure to Ripple and Coinbase, drawn by blockchain’s ability to improve traditional finance rather than replace it.
- Deus X combines investing and operating to build regulated digital finance infrastructure across payments, prime services, and institutional DeFi.
- Grant will be speaking at Consensus Hong Kong in February.
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