Share this article

Matthew Long: The UK’s Crypto Gatekeeper

Under Long, the Financial Conduct Authority has been slow to approve crypto firms operating in the UK. Impending new rules may change that, however.

Updated Dec 11, 2024, 3:23 p.m. Published Dec 10, 2024, 2:42 p.m.
(Pudgy Penguins/CoinDesk)
A portrait of the FCA's Matthew Long (CoinDesk/Pudgy Penguins)

If the Financial Conduct Authority (FCA) is the gateway for crypto firms to operate in the U.K., then Matthew Long holds the key. As the FCA's director of payments and digital assets, Long has overseen a strict regime that requires firms to follow anti-money laundering rules, resulting in only four crypto firms being approved to do business in the country in 2024. Overall, 48 firms have been approved out of the 365 that have applied.

And the regulator's power is only set to increase. Long, who leads policy development for the crypto sector, held a series of roundtables earlier this year on the U.K.'s incoming crypto regime and the FCA also said that it intends to release a series of papers to gather industry thoughts on stablecoins, trading platforms, staking and more, with the intention of firming up final rules for the sector by 2026.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the State of Crypto Newsletter today. See all newsletters

Long will thus be building an even bigger gate with more permissions and a whole new authorization regime, leaving the industry waiting outside, wondering if they will be able to get in.

This profile is part of CoinDesk's Most Influential 2024 package. For all of this year's nominees, click here.

More For You

Pudgy Penguins: A New Blueprint for Tokenized Culture

Pudgy Title Image

Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.

What to know:

Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.

The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.

More For You

Crypto faces fork in the road as Clarity Act support wavers, Bitwise says

Bitwise Chief Investment Officer Matt Hougan

The asset manager argued that without federal legislation, the industry has three years to become indispensable before political winds potentially shift.

What to know:

  • Bitwise said in a blog post Monday that Polymarket odds for the Clarity Act have fallen from 80% to 50% following industry pushback.
  • If the bill fails, Bitwise believes crypto must achieve mass adoption in stablecoins and tokenization to force a regulatory hand.
  • The firm anticipates a sharp rally upon the bill's passage, while a failure would likely lead to a "slower ascent" tied to proven utility.