Mastercard Adds a Crypto Track to Its Incubator Program
The program may rival Visa’s Fast Track initiative for crypto startups.

Global payments giant Mastercard is adding a cryptocurrency and blockchain track to its Start Path incubator program for later-stage startups.
Mastercard offers up experts and technology partnerships with other financial services firms in the program in exchange for adding more innovative companies to its client roster.
Mastercard rival Visa has a similar program called Fast Track that has catered to a number of crypto startups looking to work with Visa and issue debit or credit cards.
Read more: Visa Crypto Cards Have Racked Up $1B in Spending in 2021
As part of Mastercard’s new track, seven digital asset startups have joined: crypto custody platform GK8, non-fungible token (NFT) marketplace Mintable, crypto investing firm Domain Money, blockchain oracle company SupraOracles, digital assets firm Taurus, blockchain infrastructure company STACS and digital finance platform Uphold.
“Mastercard has been engaging with the digital currency ecosystem since 2015,” Jess Turner, Mastercard’s executive vice president of fintech, said in a press release. “Part of our role is to forge the future of cryptocurrency, and we’re doing that by bridging mainstream financial principles with digital assets innovations.”
Last week, Mastercard announced a pilot with stablecoin issuer Circle to settle transactions in USDC.
More For You
Pudgy Penguins: A New Blueprint for Tokenized Culture

Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
More For You
Bybit is adding bank accounts to its crypto platform with eye on U.S. expansion: Bloomberg

The exchange is working with local banks like Pave Bank to enable fiat-to-crypto conversions and encourage digital asset adoption.
What to know:
- Bybit is looking to launch "MyBank," a service allowing users to hold and transfer 18 fiat currencies using IBANs, effectively entering the crypto neobank market.
- The exchange is working with local banks like Pave Bank, enabling instant fiat-to-crypto conversions and targeting seamless digital asset entry.
- Bybit is also looking at international expansion, with a future U.S. market entry pending a licensed partnership.











