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Polygon Partners With Salesforce for NFT-Based Loyalty Program
Salesforce partnership with the blockchain platform marks another major company’s investment into customer engagement initiatives using Web3 technologies.
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Customer relationship management (CRM) software company, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, said Ryan Wyatt, president at Polygon Labs.
“Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs,” Wyatt Tweeted on Thursday.
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The news comes after the enterprise software giant said on March 15 that it is expanding its client services to include management of non-fungible token (NFT) loyalty programs.
“Monitor real-time blockchain data from collections launched on Ethereum and Polygon within your CRM,” Salesforce said in its website for Web3 platform.
Salesforce didn’t return a request for comment immediately.
Loyalty programs can be profitable for businesses. Repeat customers can generate roughly 40% of a business’ revenue, according to data from Smile.io, a rewards program provider.
In recent years, blockchain technologies have increasingly been used to boostengagement with customers and offer loyalty rewards. BlockFi and Gemini, for example, announced they would offer credit cards offering bitcoin rewards. In 2022, Mastercard supported Uptop, a NFT-based loyalty program, through its startup engagement program.
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Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
Was Sie wissen sollten:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
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Nomura's Laser Digital applies for U.S. national trust bank to offer crypto custody
The proposed bank would offer cryptocurrency custody, spot trading and staking services under direct federal regulatory supervision.
Wat u moet weten:
- Laser Digital, Nomura's digital assets arm, applied for a license to open Laser Digital National Trust Bank, seeking OCC approval to provide digital asset services for institutional clients.
- The proposed bank would offer cryptocurrency custody, spot trading and staking services under direct federal regulatory supervision.
- Laser Digital joins other crypto companies including Ripple and Circle Internet in seeking trust bank charters.
