Share this article
Fox TV Puts $100M Behind Its NFT-Driven Blockchain Experiment
New details were provided on the NFT project involving “Rick and Morty” creator Dan Harmon.
Updated May 9, 2023, 3:20 a.m. Published Jun 15, 2021, 5:01 p.m.
Fox Entertainment is putting $100 million behind its non-fungible token (NFT) project, the company said Tuesday.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Revealing details of the project for the first time, the funds will go toward making “the first-ever animated series curated entirely on the blockchain” a reality. Fox’s initial plans were made public last month during the company’s “upfront” presentation to advertisers.
The studio’s NFT play will initially be driven by a show called “Krapopolis” from “Rick and Morty” creator Dan Harmon. With $100 million behind the project, it’s now one of the more ambitious mainstream forays by a mainstream brand into NFT experimentation.
Fox said Tuesday that “Krapopolis” will feature blockchain-related content “from character development right up through premiere night in 2022.” A spokesperson told CoinDesk the project will be based on Ethereum.
Read more: Fox Taps ‘Rick and Morty’ Creator Dan Harmon to Bring NFTs to TV
Fox is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. Blockchain Creative Labs will operate under Fox’s banner with Bento CEO Scott Greenberg helming the new unit.
“The funds will be used to finance the creative community, as well as existing brand and IP owners, to accelerate the adoption of blockchain technology within their content and brand ecosystems, and accelerate benefits to the mainstream audience,” Fox spokeswoman Jean Guerin said in an email.
NFTs are blockchain-based tokens that prove ownership of a piece of digital content. They’ve blasted into the mainstream consciousness in recent months. In March 2021 a collection by digital artist Beeple sold for $69 million in a Christie’s auction.
More announcements related to the future of Fox’s NFT business unit are coming in the next few weeks, the company said Tuesday.
Said Bento Box CEO Scott Greenberg:
“Our longstanding relationships within the creative community allow us to harness this technology to bridge together brands and producers with fans in new and interesting ways, and we’re looking forward to seizing this opportunity."
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Pineapple Financial Starts Migrating its $10B Mortgage Portfolio Onchain via Injective
The Canadian fintech has already put data tied to about $412 million in funded mortgages onchain, and aims to migrate more than 29,000 loans over time.
What to know:
- Pineapple Financial said it launched a mortgage tokenization platform on the Injective blockchain and has started migrating its loan records onchain.
- The company has a longer-term goal of moving its historical portfolio of more than 29,000 funded mortgages, totaling about $10 billion (C$13.7 billion), onto the blockchain.
- Each tokenized mortgage record includes more than 500 data points and will underpin a permissioned data marketplace and a planned product offering onchain mortgage-backed yields, the company said.
Top Stories
