Name: Why Did Starbucks' Web3 Project Fail?
Uploaded: 2024-03-21T16:21:52.000Z
Duration: 5 min 8 s
Description: Starbucks announced that it is sunsetting Odyssey, the 18-month experiment that uses collectible non-fungible tokens as the anchor of a loyalty program. According to two people familiar with the matter, Polygon Labs paid $4 million to collaborate with the coffee giant in 2022. CoinDesk's Jennifer Sanasie weighs in on Starbucks' failed attempt at entering the crypto space.

CD20$1,752.31 BTC$63,754.88 ETH$1,788.41 XRP$1.12 SOL$81.24

Why Did Starbucks' Web3 Project Fail? | CoinDesk Videos

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CD20$1,752.31 BTC$63,754.88 ETH$1,788.41 XRP$1.12 SOL$81.24

Why Did Starbucks' Web3 Project Fail? | CoinDesk Videos