Future-Proofing Beauty Brands: Dina Fierro of Shiseido on Web3, AI and What's Next

Dina Fierro, SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves into brands' exploration of Web3, metaverse, AI and gaming platforms like Roblox, balancing innovation with brand safety and measurable business objectives. Dina also highlights successful campaigns she’s executed like the NARS Color Quest experience on Roblox and Shiseido's Future Reflections generative NFT project.

Links mentioned from the podcast:

• Why Did Starbucks' Web3 Project Fail? | First Mover Clips
• Pepe, Dogwifhat Could Lead Next Round of Meme Coin Surge, Traders Say
• Dina on Twitter

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter:

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.