Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling

Haun Ventures CMO Rachael Horwitz shares insights on branding in crypto, from navigating market volatility to building long-term conviction. Drawing on leadership roles at Twitter, Facebook, Google, and Coinbase, she breaks down how crypto challenges conventional tech narratives—and why VCs must rethink how they position themselves in a rapidly evolving space. A strategic lens on the future of venture and Web3.

Links mentioned from the podcast:

• Rachael’s Twitter
• Haun Ventures Website

Follow us on Twitter:

• Sam Ewen, CoinDesk

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.