Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences
Walmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.
Jul 15, 2024
Listen or watch all the new CoinDesk podcast episodes wherever you want.
ABOUT
In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.
Links mentioned from the podcast:
Watch this episode on video:
Follow us on Twitter:
"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
HOSTS
Sam Ewen
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios
EPISODES
IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain
IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from arch...
Jan 27, 2026
Building Autonomous Health Systems in the Age of AI with Bryan Johnson
From building Braintree to launching Blueprint, Bryan Johnson reveals how the systems architecture of FinTech and the...
Jan 12, 2026
OpenSea’s Vision for a Unified Onchain Home with Adam Hollander
OpenSea, CMO, Adam Hollander reveals the high-stakes roadmap to transform the world’s leading NFT marketplace into a ...
Dec 22, 2025
Yorke Rhodes on Why Credible Neutrality is the Safety Net
Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, reveals how Credible Neutrality and the convergence of AI agen...
Dec 18, 2025
COINDESK SERIES
0 EPISODE
The Mining Pod
Feb 10, 2025
1416 EPISODES
CoinDesk Podcast Network
The top stories and best shows in the blockchain world, delivered daily from the team at CoinDesk.
Dec 20, 2023
1359 EPISODES
Markets Outlook
Tune in as CoinDesk runs down action in the crypto market and some of the most important recent industry development.
Dec 19, 2023
0 EPISODE
Unchained
Unchained, your no hype resource for all things crypto by former Forbes senior editor Laura Shin, author of The Cryptopians.
Dec 18, 2023
