MakerDAO, which is also the sector's largest protocol by a margin of $271 million locked in, crossed above $1 billion at around 18:00 UTC on Sunday, according to analytics aggregator DeFi Pulse.
The milestone, which represents how much money has been committed and not earned, demonstrates a rising interest in MakerDao and DeFi projects alike.
Collateral, locked up in the form of etherETH$3,020.16 or BAT$0.1724, is used on Maker's protocol to undertake lending and generate DAI as debt against collateral.
Saying the news marked a "big day" for MakerDAO, David Freuden, co-author of "DAO: A Decentralized Governance Layer for the Internet of Value," told CoinDesk that innovation in DeFi will increasingly challenge the premise of centralized finance.
Maker's dominance over other projects in the sector stands at 27.1%, with the highly valued Compound protocol coming in second place at around $729 million total value locked up.
The DeFi industry has seen a significant rise in total value locked up with the sector's $1 billion milestone in all protocols having been surpassed on Feb. 7, now up by more than $3.3 billion at time of writing.
Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.