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Ivan on Tech’s Crypto Company Pitches Metaverse Devs on Software Toolkit

Moralis is out with a new “Metaverse SDK” that the company says cuts down on developer time.

Updated May 11, 2023, 7:17 p.m. Published Dec 21, 2021, 2:30 p.m.
(julien Tromeur/Unsplash)
(julien Tromeur/Unsplash)

The blockchain infrastructure company owned by Ivan Liljeqvist, better known as the YouTuber Ivan on Tech, is rolling out a software toolkit for crypto game developers looking to jump into the metaverse.

Called “Metaverse SDK,” the product from Moralis aims to help devs build crypto applications for gaming consoles, desktops and smartphones. It integrates with the popular game engine Unity to support cross-platform gameplay. The software development kit (SDK) covers multiple chains, too.

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“This is taking Web 3 to whole new platforms and will allow developers to bring metaverse to the masses,” Liljeqvist told CoinDesk through a spokesman.

It’s a notable picks-and-shovels play as investors and developers pile into digital worlds. The immersive “metaverse” is 10 years out by Facebook’s estimation, but in crypto, a space rife with user-owned gaming gambits and virtual fashion, it has already arrived.

Competing crypto infrastructure companies from Alchemy to Infura haven’t yet branched into gaming SDKs.

Moralis claimed its other SDK products have helped Web 3 developer teams move 10 times faster. A handful of crypto projects including NFT-focused SuperFarm have tried it, according to a press release.

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Pudgy Penguins: A New Blueprint for Tokenized Culture

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Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.

What to know:

Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.

The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.

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Circle faces first major 'threat' for institutional dollars from Tether’s USAT

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While Circle's USDC has operated without a "credible domestic competitor," Tether's USAT has the potential to shake up the landscape, analysts said.

What to know:

  • Analysts said USAT, the U.S.-focused stablecoin by Tether, could become the first credible domestic competitor to Circle's USDC token.
  • USAT is "a threat to USDC" and could gain an edge through institutional partners and global USDT connectivity, Crypto is Macro Now's Noelle Acheson said.
  • ClearStreet's Owen Lau called USAT “a manageable risk” for Circle, and noted potential "cannibalization" risk between Tether's two tokens.