Most Influential 2021: Changpeng Zhao
The Binance CEO has taken a more practical approach to regulation this year.

Changpeng Zhao (often simply called “CZ”) may be the world’s richest person. As founder of cryptocurrency behemoth Binance, he’s not only the largest shareholder in the world’s most active crypto exchange, but has also had the opportunity to amass a significant binance coin
Inevitable: Binance published a list of “fundamental” crypto rights – including the ability to self-custody, data privacy and reliable security – that ought to apply to all people living through this seismic technological and economic revolution. The final point made in this crypto constitution reads, “Regulation is inevitable.”
The Complete List: CoinDesk’s Most Influential 2021

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Pudgy Penguins: A New Blueprint for Tokenized Culture

Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
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Circle faces first major 'threat' for institutional dollars from Tether’s USAT

While Circle's USDC has operated without a "credible domestic competitor," Tether's USAT has the potential to shake up the landscape, analysts said.
What to know:
- Analysts said USAT, the U.S.-focused stablecoin by Tether, could become the first credible domestic competitor to Circle's USDC token.
- USAT is "a threat to USDC" and could gain an edge through institutional partners and global USDT connectivity, Crypto is Macro Now's Noelle Acheson said.
- ClearStreet's Owen Lau called USAT “a manageable risk” for Circle, and noted potential "cannibalization" risk between Tether's two tokens.











