Share this article
Native NFTs Look to Boost Engagement (and Monetization) for THETA.tv Streamers
The addition of NFTs to the gaming-focused network means streamers can create their own unique items to share with their fans.
By Doreen Wang
Updated May 9, 2023, 3:14 a.m. Published Dec 22, 2020, 2:00 p.m.
Decentralized streaming platform THETA.tv is launching native non-fungible tokens (NFTs) for content creators to mint and share with their fans.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The addition of NFTs to the gaming-focused network means the 800-plus streamers on the platform can create their own unique items, emotes and badges to share with their viewers.
This new engagement tactic by Theta Labs adds another chapter to the book of internet personalities finding unique ways to monetize fan engagement. Theta Labs CEO Mitch Liu said he sees this trend continuing as long as the world continues to stay at home.
“2021 will be just massive for these types of digital assets and collectibles,” Liu said in an interview. “I think it could be just as big if not bigger than this whole DeFi craziness.”
The ability for creators to easily mint their own digital collectibles is meant to help streamers “increase their earnings” and bring NFT purchasing power “beyond the crypto whales,” Liu said.
Theta’s video delivery network includes Google, Samsung, Binance, Blockchain Ventures and gumi as external validators that process new blocks on the Theta blockchain.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
USDC Issuer Circle Secures Abu Dhabi's ADGM License in Middle East Expansion
The license allows Circle to expand USDC payment and settlement tools across the United Arab Emirates.
What to know:
- Circle has obtained a Financial Services Permission license from Abu Dhabi Global Market, allowing it to operate as a Money Services Provider in the UAE.
- The stablecoin issuer has appointed Dr. Saeeda Jaffar, former manager at payments firm Visa.
- The approval comes as part of the UAE's emergence as a global hub for regulated digital assets, following similar licenses granted to Binance.
Top Stories
