Finance
Share this article

Tom Lee's Bitmine Immersion invests $200 million in YouTube star MrBeast’s company

The investment gives Bitmine a stake in a brand with strong Gen Z and millennial appeal, reaching over 450 million subscribers across its YouTube channels.

By Francisco Rodrigues|Edited by Stephen Alpher
Updated Jan 15, 2026, 1:24 p.m. Published Jan 15, 2026, 1:11 p.m.
YouTube website (NordWood Themes/Unsplash/Modified by CoinDesk)
Tom Lee of Bitmine. (Coindesk)

What to know:

  • Bitmine Immersion Technologies, the largest corporate holder of ether (ETH), is investing $200 million in Beast Industries, the company behind YouTube creator MrBeast.
  • The investment gives Bitmine a stake in a brand with strong appeal among Gen Z and millennials, reaching over 450 million subscribers across its YouTube channels.
  • The partnership aligns with Bitmine's goal of acquiring 5% of all circulating ETH, according to Bitmine, and will support Beast Industries' plans to launch a financial services platform that leverages decentralized finance.

Bitmine Immersion Technologies (BMNR), the largest corporate holder of ether ETH$1,978.09, is investing $200 million in Beast Industries, the company behind YouTube creator Jimmy Donaldson, better known as MrBeast.

The investment is expected to close by January 19, giving Bitmine a stake in a brand with strong appeal among Gen Z and millennials, according to a press release issued on Thursday morning.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy.

Beast Industries reaches more than 450 million subscribers across its YouTube channels and has grown beyond content into consumer products like Feastables chocolate bars and social impact initiatives such as Beast Philanthropy.

“Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned,” Bitmine Chairman Tom Lee said.

For Beast Industries, the cash infusion will support its plans to launch a financial services platform leveraging decentralized finance and to become “the most impactful entertainment brand in the world,” according to CEO Jeff Housenbold.

Donaldson’s firms have in the past hinted at the launch of such a financial services product with a U.S. trademark application for “MrBeast Financial.” The language in that application pointed to a potential use of crypto in the product.

Bitmine currently holds more than 4.07 million ether valued at around $13.6 billion, making it the largest corporate holder of the cryptocurrency with more than 3.36% of its supply. It also holds around $1 billion in cash, according to StrategicEtherReserve data.

BitmineYouTubeCrypto

More For You

Metaplanet operating profit to rise 81% in 2026 after soaring 17-fold last year on options writing

작성자 Francisco Rodrigues, AI Boost|편집자 Sheldon Reback
1시간 전
Stock market price charts (Anne Nygård/Unsplash)

The company recorded a non-cash bitcoin valuation loss of 102.2 billion yen ($650 million) due to the cryptocurrency’s price drop.

알아야 할 것:

  • Metaplanet reported a 17-fold increase in operating profit to 6.28 billion yen ($40.8 million) and a 738% rise in revenue.
  • Operating profit is forecast to rise 81% this year.
  • The company recorded a non-cash bitcoin valuation loss of 102.2 billion yen ($650 million) due to the cryptocurrency’s price drop.
Read full story