Share this article
EToro Plans to Tokenize U.S. Stocks on Ethereum in Blockchain Push
The move is part of the firm's broader push towards enabling 24/7 trading with all kinds of assets using blockchain rails.
Jul 29, 2025, 3:51 p.m.
What to know:
- EToro plans to tokenize U.S.-listed equities on the Ethereum blockchain to enhance trading capabilities.
- "Our goal is to tokenize every asset on eToro, starting with stocks," CEO Yoni Assia said.
- Rivals including Robinhood and crypto exchanges recently introduced tokenized equities on their platform.
Digital trading platform eToro (ETOR) shared plans on Tuesday to tokenized U.S-listed equities on the Ethereum blockchain, joining rivals to move towards blockchain-based marketplaces.
The ERC-20 tokens will represent the underlying shares held on eToro and can be redeemed back into traditional stock holdings, according to the press release. The company said the aim is to make equities tradable on-chain and compatible with decentralized finance (DeFi) applications, opening the door to around-the-clock market access.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
"Our goal is to tokenize every asset on eToro – starting with stocks – enabling our users to move tokenized assets onto the blockchain and from there integrate them into the broader DeFi ecosystem," CEO Yoni Assia said in a statement. ""
He said that new crypto regulations like MiCA in Europe and the stablecoin-focused Genius Act in the U.S. "makes the tokenization of real-world assets a new opportunity to create digital assets that are legally backed and regulated."
The move will put eToro alongside a growing roster of trading venues that recently introduced tokenized equities. Competitor Robinhood announced its stock token trading for European users last month, while several crypto exchanges including Kraken, Gemini, Bybit also debuted similar features.
EToro said its tokenized stock offering build on past experiences in tokenization, acquiring Danish token startup Firmo in 2019 and launching tokenized gold and silver.
Read more: Robinhood Pushes Deeper Into Crypto With Own Blockchain, Tokenized Stock Launch
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
French Banking Giant BPCE to Roll Out Crypto Trading for 2M Retail Clients
The service will allow customers to buy and sell BTC, ETH, SOL, and USDC through a separate digital asset account managed by Hexarq.
What to know:
- French banking group BPCE will start offering crypto trading services to 2 million retail customers through its Banque Populaire and Caisse d’Épargne apps, with plans to expand to 12 million customers by 2026.
- The service will allow customers to buy and sell BTC, ETH, SOL, and USDC through a separate digital asset account managed by Hexarq, with a €2.99 monthly fee and 1.5% transaction commission.
- The move follows similar initiatives by other European banks, such as BBVA, Santander, and Raiffeisen Bank, which have already started offering crypto trading services to their customers.
Top Stories
