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EToro Plans to Tokenize U.S. Stocks on Ethereum in Blockchain Push

The move is part of the firm's broader push towards enabling 24/7 trading with all kinds of assets using blockchain rails.

Jul 29, 2025, 3:51 p.m.
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Etoro (Shutterstock)

What to know:

  • EToro plans to tokenize U.S.-listed equities on the Ethereum blockchain to enhance trading capabilities.
  • "Our goal is to tokenize every asset on eToro, starting with stocks," CEO Yoni Assia said.
  • Rivals including Robinhood and crypto exchanges recently introduced tokenized equities on their platform.

Digital trading platform eToro (ETOR) shared plans on Tuesday to tokenized U.S-listed equities on the Ethereum blockchain, joining rivals to move towards blockchain-based marketplaces.

The ERC-20 tokens will represent the underlying shares held on eToro and can be redeemed back into traditional stock holdings, according to the press release. The company said the aim is to make equities tradable on-chain and compatible with decentralized finance (DeFi) applications, opening the door to around-the-clock market access.

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"Our goal is to tokenize every asset on eToro starting with stocks enabling our users to move tokenized assets onto the blockchain and from there integrate them into the broader DeFi ecosystem," CEO Yoni Assia said in a statement. ""

He said that new crypto regulations like MiCA in Europe and the stablecoin-focused Genius Act in the U.S. "makes the tokenization of real-world assets a new opportunity to create digital assets that are legally backed and regulated."

The move will put eToro alongside a growing roster of trading venues that recently introduced tokenized equities. Competitor Robinhood announced its stock token trading for European users last month, while several crypto exchanges including Kraken, Gemini, Bybit also debuted similar features.

EToro said its tokenized stock offering build on past experiences in tokenization, acquiring Danish token startup Firmo in 2019 and launching tokenized gold and silver.

Read more: Robinhood Pushes Deeper Into Crypto With Own Blockchain, Tokenized Stock Launch

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From bank-led stablecoins to tokenized T-bills and AI-powered wallets, digital assets will move from pilot projects to financial plumbing this year.

What to know:

  • Silicon Valley Bank's Anthony Vassallo says institutional adoption of crypto is accelerating, pushing bigger venture capital checks, more bank-led custody and lending, and deeper M&A consolidation.
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  • Tokenized real-world assets and AI-driven crypto applications are shifting blockchain from speculation to core infrastructure, the bank said.