Share this article
Travala, Crypto-Native Travel Website, Said to Receive Unsolicited Takeover Approach
Discussions are at an early stage and the Binance-backed travel platform may decide to remain independent, people close to the matter said.
Jan 27, 2025, 3:26 p.m.
What to know:
- Online crypto travel platform Travala.com received an unsolicited takeover approach late last year, said people familiar with the situation.
- The company is in talks with potential buyers and may be valued in excess of $100 million, they said.
- There is no certainty that a deal will happen, and Travala may decide to remain independent, the people said.
Travala.com, the holiday website that allows users to pay with cryptocurrency, is in talks with potential buyers after receiving an unsolicited takeover approach late last year, according to two people with knowledge of the matter.
The Binance-backed company received an inquiry, triggering outreach by Travala's advisers to major online travel agencies such as Booking.com, one of the world's largest online travel companies
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Booking.com "kicked the tires" before deciding to pass on a potential acquisition, said the people, who spoke on condition of anonymity because the matter is private. Talks, however, are in progress with other potential buyers, but there is no certainty a deal will be done and the company may choose to remain independent, the people said.
Travala declined to comment. A spokesperson from Booking.com confirmed that Travala had reached out, that there had been a couple of calls where more information was shared and ultimately Booking.com decided not to progress.
The company could be valued at in excess of $100 million, the sources said. It had more than $100 million in revenue last year and that number is expected to grow exponentially in 2025.
Crypto exchange Binance will have say about whether a deal happens or not. It is a large minority holder of Travala and has a seat on its board. Binance declined to comment.
Travala is a Singapore-based crypto-native travel platform founded in 2017 that has its own loyalty rewards token AVA, which has a market cap of $47 million. The token has lost 40% this year.
Travelers can pay for their holidays in over 100 different cryptocurrencies as well as using traditional payment methods. As part of the AVA Smart Program, customers who book their trip with crypto can receive up to 10% back in bitcoin (BTC) or AVA, discounts, or token bonuses.
Booking.com is is owned by Booking Holdings (BKNG), which is listed on the Nasdaq exchange.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Turkey's Paribu Buys CoinMENA in $240M Deal, Expanding Into High-Growth Crypto Markets
With the acquisition, Paribu gains regulatory foothold in Bahrain and Dubai and access to the region's fast-growing crypto user base.
What to know:
- Paribu acquires Bahrain- and Dubai-based CoinMENA for up to $240 million.
- Deal marks Turkey’s biggest fintech acquisition and first international crypto M&A, the firm said.
- The move taps into the MENA region’s fast-growing crypto user base and supportive regulatory hubs.
Top Stories
