Share this article
Doodles NFT Project Taps Pharrell Williams as Chief Brand Officer
The leaders of the blue chip collection made the announcement to a packed crowd of Doodle holders at NFT.NYC.
By Eli Tan
Updated May 11, 2023, 6:52 p.m. Published Jun 22, 2022, 2:59 p.m.
Popular non-fungible token (NFT) project Doodles is making moves, hiring star music producer Pharrell Williams as its chief brand officer.
The project’s new CEO, Julian Holguin, who was brought in from Billboard in May, made the announcement at a private Doodle-holder event during NFT.NYC, flashing a video of Williams speaking on the big screen of a packed Palladium Theater.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
“I’m a big fan of the brand,” Williams said in the video. “We’re going to build from the core community outward and bring Doodles to new heights, new levels.”
Williams will also produce an NFT-inspired album titled Doodles Records: Volume 1, which will be launched in partnership with Columbia Records.
Doodles 2: More Doodles
The pastel-colored hype train continued throughout the night, with Holguin later announcing the project had raised a funding round led by Alexis Ohanian’s VC firm, along with “Doodles 2,” a more accessible version of the collection that will be built on a non-Ethereum chain.
The event was the second in-person NFT rally for Doodles, with the first coming last March at the South by Southwest festival in Austin, Texas, where the project set up a warehouse installation and merch store.
The series of announcements could be indicative of how blue chip projects approach the NFT bear market, relying on new revenue streams and high-profile figureheads to bolster the vibes.
CryptoPunks, another popular NFT project, made a notable hire of its own this week, poaching Noah Davis from auction house Christie’s to be the collection’s brand lead.
The floor price for a Doodle has risen slightly on the news, with the cheapest editions now going for 14.5 ETH (roughly $17,000).
Read more: Christie’s Web3 Expert Leaves Auction House to Run CryptoPunks for Yuga Labs
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
VanEck's new Avalanche ETF filing to include staking rewards for AVAX investors
The fund will use Coinbase Crypto Services as its initial staking provider and pay a 4% service fee, with rewards accruing to the fund and reflected in its net asset value.
What to know:
- VanEck has updated its filing for an Avalanche ETF, VAVX, to include staking rewards, aiming to generate income for investors by staking up to 70% of its AVAX holdings.
- The fund will use Coinbase Crypto Services as its initial staking provider and pay a 4% service fee, with rewards accruing to the fund and reflected in its net asset value.
- If approved, the fund will trade on Nasdaq under the ticker VAVX, tracking AVAX's price via a custom index, and will be custodied with regulated providers, including Anchorage Digital and Coinbase Custody.
Top Stories
