Share this article
UFC Taps VeChain as First Official Layer 1 Blockchain Partner
The multi-year deal was reportedly worth $100 million.
By Brandy Betz
Updated May 11, 2023, 4:19 p.m. Published Jun 9, 2022, 2:51 p.m.
VeChain has signed on to be the first official layer 1, or base layer, blockchain partner for mixed martial arts organization UFC.
According to an announcement post, the partnership includes a variety of integrations into UFC live events and original content for its digital and social media channels, starting Saturday, June 11.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
- Sports Business Journal sources said the deal was worth nearly $100 million across a minimum five-year deal period. CoinDesk reached out to VeChain for comment but hadn’t received a response by press time.
- VeChain's VET token has moved modestly higher on the news, now up 2.4% per CoinDesk data.
- The partnership marks the latest crypto-centric move for the UFC. In April, Crypto.com announced it would pay bitcoin bonuses to UFC fighters.
- Under the multi-year agreement, VeChain will have the rights for official UFC fighter rankings, providing visibility across live broadcasts and the UFC’s online presence. VeChain will also have a branded presence inside the UFC’s Octagon at 42 annual events and the 10-event Dana White Contender Series.
- The two will collaborate on a range of original content featuring UFC talent and athletes, and an annual Brand Ambassador fund will offer paid marketing opportunities to UFC athletes.
- VeChain is a blockchain platform specializing in real-word blockchain applications such as supply chain management and business processes. Previous partnerships have included Walmart, Bayer and BMW Group, among others.
- “It is a historical moment when VeChain, the layer 1 public blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability,” said VeChain co-founder and CEO Sunny Lu.
Read more: UFC Joins NBA, NFL in Dapper Labs’ Sports NFT Suite
Plus pour vous
Ce qu'il:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
Plus pour vous
Pye Finance Raises $5M Seed Round Led by Variant and Coinbase Ventures
The platform aims to make locked Solana staking positions tradable via an onchain marketplace.
Ce qu'il:
- Pye Finance raised a $5 million seed round led by Variant and Coinbase Ventures, with participation from Solana Labs, Nascent and Gemini.
- The startup is building an onchain marketplace on Solana for time-locked staking positions that can be traded.
- Pye says the product targets Solana’s large pool of staked SOL, worth roughly $75 billion, and aims to give validators and stakers more flexibility over terms and reward flows.
Top Stories
