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Most Influential 2021: Random Celebrities Who Discovered Crypto
From Paris Hilton to Jimmy Fallon, crypto was brought into the limelight.
Oleh CoinDesk
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In 2017, during the unmoored initial coin offering (ICO) boom, celebrities were paid shills. Remember when Dennis Rodman promoted Potcoin in North Korea and DJ Khaled endorsed Centra’s ICO? This year, celebrities also jumped the bandwagon, but in a somewhat more wholesome way, promoting the emergent world of non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs). This also drew jeers, but the impact of celebrities in moving mainstream audiences to crypto was undeniable. Musicians like 3LAU made the case for NFTs, while hotel heiress Paris Hilton was a surprisingly eloquent advocate for crypto.
The Complete List: CoinDesk’s Most Influential 2021
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Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
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Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
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Circle faces first major 'threat' for institutional dollars from Tether’s USAT
While Circle's USDC has operated without a "credible domestic competitor," Tether's USAT has the potential to shake up the landscape, analysts said.
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- Analysts said USAT, the U.S.-focused stablecoin by Tether, could become the first credible domestic competitor to Circle's USDC token.
- USAT is "a threat to USDC" and could gain an edge through institutional partners and global USDT connectivity, Crypto is Macro Now's Noelle Acheson said.
- ClearStreet's Owen Lau called USAT “a manageable risk” for Circle, and noted potential "cannibalization" risk between Tether's two tokens.
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