Finance
Share this article

Galaxy Digital-Backed Candy Digital Launches, Inks Debut Deal With MLB

Candy will build an MLB ecosystem to buy, trade and share officially licensed baseball content NFTs.

By Jamie Crawley
Updated May 9, 2023, 3:20 a.m. Published Jun 1, 2021, 3:44 p.m.
jwp-player-placeholder

Candy Digital, a new sports non-fungible token (NFT) company backed by some heavy hitters including Galaxy Digital, has teamed with Major League Baseball (MLB).

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy.

  • Candy will build an MLB ecosystem to buy, trade and share officially licensed baseball content NFTs.
  • Galaxy Digital set up Candy Digital with entrepreneur Gary Vaynerchuk and sports merchandiser Fanatics, which will be the majority owner, according to an announcement Tuesday.
  • The first NFT launched will be of Lou Gehrig's "Luckiest Man" speech, delivered July 4, 1939, at Yankee Stadium in New York after the Hall of Fame first baseman's forced retirement due to being diagnosed with ALS.
  • Michael Rubin, chairman of Fanatics, and Mike Novogratz, founder of Galaxy Digital, will co-chair Candy with Vaynerchuk also serving on the board.
  • Sports NFTs have enjoyed massive popularity in recent months, with NBA Top Shot announcing last week it had passed $700 million in total sales in less than a year.

Read more: Topps to Launch Official MLB NFTs in Bid to Best NBA Top Shot

BaseballGalaxy DigitalNFTsMLBCandy Digital

Больше для вас

Zoomex: Precise Systems of Fairness and Transparency by Design

Автор CoinDesk
31 янв. 2026 г.
logo
Commissioned byZoomex

Прочитать полную историю

More For You

Kraken continues acquisition streak by buying token management firm Magna ahead of IPO push

By Krisztian Sandor|Edited by Aoyon Ashraf
39 minutes ago
Kraken

The deal adds token lifecycle infrastructure to Kraken’s growing product suite.

What to know:

  • Payward, Kraken’s parent company, has acquired token operations firm Magna.
  • Magna is used by crypto teams to manage token vesting, claims and distributions. It serves 160 clients and had a peak total value locked of $60 billion on its platform last year.
  • Kraken has made a string of acquisitions to expand and raised $800 million last year at a $20 billion valuation.
Read full story