Share this article
Microsoft Marketing Exec Joins Blockchain Gaming Platform Enjin to Lead Enterprise Push
Enjin is aiming to widen its enterprise focus with its latest hire hailing from over 20 years at tech giant Microsoft.
Updated May 9, 2023, 3:13 a.m. Published Nov 16, 2020, 12:01 p.m.
Blockchain gaming platform Enjin is launching a bid to attract more enterprise business, and it has hired an executive with two decades of experience at Microsoft to lead the effort.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Announced Monday, Alex Solomon, whose last role at Microsoft was Azure product marketing director, Western Europe, has joined Enjin as its executive director of enterprise platforms.
As Enjin’s enterprise chief, Solomon will work with corporate clients looking to create digital experiences using blockchain tech to improve customer retention, acquisition and engagement, the firm said.
The aim is to offer a full-service stack enabling businesses to create token projects through a template-driven experience.
At Microsoft, Solomon led the development and launch of Azure Heroes, a blockchain-based digital collectibles recognition program created to incentivize developers to build on Azure. The 2019 project, based on Ethereum blockchain-based non-fungible tokens, or NFTs, was a collaboration with Enjin.
See also: Enjin’s New Minecraft Plug-in Lets Players Spawn Blockchain Assets
His other roles at the tech giant included chief marketing officer in Malaysia and marketing operations lead in Western Europe.
“The opportunity to join Enjin’s leadership team to help develop and build the company’s vision for enterprise was a compelling and natural jump offering me a new set of challenges to take on,” said Solomon.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Cascade Unveils 24/7 Neo-Brokerage Offering Perpetuals on Cryptos, U.S. Stocks
The platform will let retail traders use one margin account to trade round-the-clock perpetual markets.
What to know:
- Cascade has introduced a 24/7 brokerage-style app for perpetual markets spanning crypto, U.S. equities and private-asset exposure.
- The firm is pitching a single, unified margin account with direct-to-bank U.S. dollar capability for deposits and withdrawals.
- The company has raised $15 million from investors including Polychain Capital, Variant and Coinbase Ventures.
Top Stories
