How We Chose the CoinDesk 50
The CoinDesk 50 is an annual selection of the most innovative, consequential and viable projects in the crypto-blockchain industry.

In assembling the inaugural CoinDesk 50, we cast the net wide. We wanted a final list that encompasses the entire industry, from bitcoin to conglomerates adopting blockchain technology.
We started by gathering a "long list" of more than 200 contenders based on submissions from CoinDesk staff around the world. Then we sampled some outside experts for more names. Then we divided the list into categories (for example, "DeFi" or "enterprise") and picked companies and organizations that are best-in-class.
Our criteria included:
- Innovation: How innovative is this company or project, judged against the industry as a whole, and against its immediate peers?
- Viability: Given its funding, leadership team and demand, how likely is "X" to succeed in the next five years?
- Buzz: How much traction does "X" have among venture funders, the media, and on Crypto Twitter?
This isn't an exact science, obviously. Inevitably we left out worthy companies and included some people may not like. If you have concerns or complaints, please get in touch and we will attempt to explain our decision-making. (Please note: this is a list or selection, not a ranking.)
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Wall Street giant Apollo deepens crypto push with Morpho token deal

The asset manager overseeing more than $900 billion assets may buy up to 90 million MORPHO tokens as part of a partnership to support DeFi credit market, it said.
What to know:
- Apollo Global Management struck a cooperation agreement to support lending markets built on Morpho’s onchain protocol.
- The deal allows Apollo to acquire up to 90 million MORPHO tokens over 48 months.
- The move follows BlackRock's push into decentralized finance earlier this week, listing its tokenized fund and buying tokens of decentralized exchange Uniswap.












