{"id":45686,"date":"2025-07-18T12:26:16","date_gmt":"2025-07-18T17:26:16","guid":{"rendered":"https:\/\/bitcoinmagazine.com\/?p=45686"},"modified":"2025-07-18T12:26:19","modified_gmt":"2025-07-18T17:26:19","slug":"charles-schwab-to-launch-bitcoin-trading-directly-targeting-coinbase-users","status":"publish","type":"post","link":"https:\/\/bitcoinmagazine.com\/news\/charles-schwab-to-launch-bitcoin-trading-directly-targeting-coinbase-users","title":{"rendered":"Charles Schwab to Launch Bitcoin Trading, Directly Targeting Coinbase Users\u00a0"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Charles Schwab is preparing to enter the <a href=\"https:\/\/bitcoinmagazine.com\/guides\/what-is-bitcoin\">Bitcoin<\/a> trading arena, according to CEO Rick Wurster, who spoke in a new <a href=\"https:\/\/www.cnbc.com\/video\/2025\/07\/18\/charles-schwab-ceo-advisor-and-retail-channels-are-both-sources-of-growth.html\" target=\"_blank\" rel=\"noopener\">interview<\/a> with CNBC. This positions Charles Schwab as a direct competitor to <a href=\"https:\/\/bitcoinmagazine.com\/?s=Coinbase\">Coinbase<\/a>, Wurster discussed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">JUST IN: $10 trillion Charles Schwab CEO says they will launch Bitcoin trading &quot;sometime soon&quot; and will be competing with Coinbase \ud83d\udc40 <a href=\"https:\/\/t.co\/VnpHfcFed0\">pic.twitter.com\/VnpHfcFed0<\/a><\/p>&mdash; Bitcoin Magazine (@BitcoinMagazine) <a href=\"https:\/\/twitter.com\/BitcoinMagazine\/status\/1946239940834078962?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 18, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>&#8220;Our clients are invested in crypto today,&#8221; Wurster said. &#8220;In fact, our clients hold more than 20% of the exchange traded product crypto in the entire industry, so they&#8217;re invested.&#8221; Despite this, he noted that crypto holdings currently represent &#8220;only about $25 billion out of the $10.8 trillion that our clients have, so it&#8217;s still relatively small.&#8221;&nbsp;<\/p>\n\n\n\n<p>Wurster revealed that Charles Schwab is &#8220;anticipating launching Bitcoin and ether, sometime soon so that our clients have access to that.&#8221; He added that the offering could serve as a key growth driver for the company.&nbsp;<\/p>\n\n\n\n<p>Wurster explained that client demand is driving the decision. &#8220;What we hear from many of our clients are that they have 98% of their wealth here at Schwab, and they might hold a percent or 2% at some digital native firm to hold their crypto, and they really want to bring it back to Schwab because they trust us,&#8221; Wurster said. &#8220;They want it to sit alongside their other assets and so we think we&#8217;ll see some real growth when we bring those to market.&#8221;<\/p>\n\n\n\n<p>When asked if Schwab would be directly competing with Coinbase, Wurster was clear: &#8220;It absolutely would. If they&#8217;re buying their crypto at Coinbase, we would love to see them bring their crypto back to Schwab.&#8221;&nbsp;<\/p>\n\n\n\n<p>The announcement comes on the same day President Trump plans to sign the <a href=\"https:\/\/bitcoinmagazine.com\/takes\/bitcoiners-should-care-about-the-genius-act\">GENIUS Act<\/a> into law. The legislation will establish a regulatory framework for stablecoins, which some believe will lead to an increase in BTC trading volume, further encouraging traditional finance firms like Schwab to embrace Bitcoin.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">JUST IN: \ud83c\uddfa\ud83c\uddf8 MARA CEO says President Trump signing The GENIUS Act today will drive more trading volume to Bitcoin \ud83d\ude80<br><br> <a href=\"https:\/\/t.co\/374Ker7ug4\">pic.twitter.com\/374Ker7ug4<\/a><\/p>&mdash; Bitcoin Magazine (@BitcoinMagazine) <a href=\"https:\/\/twitter.com\/BitcoinMagazine\/status\/1946234049514660235?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 18, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Charles Schwab is preparing to enter the Bitcoin trading arena, according to CEO Rick Wurster, who spoke in a new interview with CNBC. This positions Charles Schwab as a direct competitor to Coinbase, Wurster discussed.&nbsp; &#8220;Our clients are invested in crypto today,&#8221; Wurster said. &#8220;In fact, our clients hold more than 20% of the exchange [&hellip;]<\/p>\n","protected":false},"author":3786,"featured_media":45689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4378],"tags":[202,1465,190,5795,264,120],"class_list":{"0":"post-45686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-bitcoin-trading","9":"tag-charles-schwab","10":"tag-coinbase","11":"tag-genius-act","12":"tag-mara","13":"tag-trump"},"author_data":{"id":3786,"name":"Jenna Montgomery","nicename":"jennamontgomery","avatar_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2025\/04\/Jenna-Montgomery.jpg"},"featured_image_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2025\/07\/Charles-Schwab-to-Launch-Bitcoin-Trading-Directly-Targeting-Coinbase-Users.jpg","_links":{"self":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/45686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/users\/3786"}],"replies":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/comments?post=45686"}],"version-history":[{"count":0,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/45686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media\/45689"}],"wp:attachment":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media?parent=45686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/categories?post=45686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/tags?post=45686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}