{"id":22603,"date":"2018-02-13T13:44:08","date_gmt":"2018-02-13T13:44:08","guid":{"rendered":"http:\/\/ci027cfe7000132697"},"modified":"2018-02-13T13:44:08","modified_gmt":"2018-02-13T13:44:08","slug":"lucyd-qa","status":"publish","type":"post","link":"https:\/\/bitcoinmagazine.com\/culture\/lucyd-qa","title":{"rendered":"Q&A With Lucyd\u2019s CEO, Clifford M. Gross"},"content":{"rendered":"
<\/div>
<\/figure>\n

Clifford M. Gross, Ph.D., is a business and ergonomics expert. He is also chief operating officer for Lucyd, the emerging tech startup developing smartglasses \u2014 a wearable product at the nexus of augmented reality (AR) and blockchain technology. Gross has taken three companies public within different markets in the U.S. and the U.K. He also has deep experience in creating ergonomic, user-friendly consumer electronics. <\/p>\n

Lucyd<\/a> aims to deliver the world\u2019s first blockchain-driven smartglasses. Since 75 percent of the world population needs corrective lenses to some degree, Lucyd is targeting any member of that 75 percent who seeks a new and more accessible way to access information. This means that the market is, potentially, anyone with glasses and a smartphone who is interested in fusing the two.<\/p>\n

BTC Studios sat down with Gross to get more insight into Lucyd\u2019s efforts in creating cutting-edge eyewear. <\/p>\n

BTC Studios:<\/strong> Can you tell me how Lucyd expects to stack up against other companies already within the AR eyewear space?<\/p>\n

Gross:<\/strong> Even though Lucyd is only a few months old, we have a very strong technology heritage, with patents that we developed through years of funded research and development. Despite our relative infancy, we believe that our technology is more advanced than what\u2019s out there at present in the market.<\/p>\n

BTC Studios:<\/strong> Can you tell me more about Lucyd\u2019s patent portfolio?<\/p>\n

Gross: <\/strong>We have a portfolio of 13 AR patents developed at the optics lab at the University of Central Florida, one of the leading optics research institutions in the country. <\/p>\n

BTC Studios:<\/strong> Can you speak more as to how Lucyd can compete within the prevailing smartglasses marketplace?<\/p>\n

Gross:<\/strong> None of the currently available products are really all that attractive or have high usability. We believe our technology can result in a critical mass point for AR. The smartglasses we are trying to build should be beta-ready in about a year. We are aiming at making a lightweight, global peripheral that makes it easier to access the information one would normally tap into through their phone.<\/p>\n

BTC Studios:<\/strong> Are you trying to build a new platform for AR?<\/p>\n

Gross:<\/strong> We\u2019re not trying to build a completely new platform. Rather, we\u2019re trying to use the normal Android ecosystems available in augmented reality while adding some new content of our own by way of a decentralized marketplace.<\/p>\n

BTC Studios:<\/strong> What is Lucyd\u2019s operational focus going to market?<\/p>\n

Gross: <\/strong>At present, we\u2019re really focused on the optical hardware piece, because if you don\u2019t get that part right, the whole thing will fall apart. For us, it\u2019s about getting our phone user experience to a point where we can deliver a comfortable heads-up display through the glasses. Then, as time goes on, we\u2019re going to be able to add more features so that the glasses will become more sensitive to the world around the user, providing a more relevant information field based on that experience.<\/p>\n

BTC Studios:<\/strong> Can you tell me how Lucyd\u2019s marketplace will use blockchain technology?<\/p>\n

Gross:<\/strong> We\u2019re creating a new app store that\u2019s powered by blockchain that can grow and scale much faster than the traditional app store. Blockchain is what kind of enabled that. Essentially, we can pass over all of the moderation of content. So, there\u2019s really no faster and efficient way to build this content marketplace than [through] blockchain.<\/p>\n

We\u2019ve discovered that the blockchain is the most-efficient way to build a community-run marketplace, which is what we are trying to do for the content of our glasses. Because it\u2019s such a powerful and personalized technology, we really want to turn over as much control to the users as possible. <\/p>\n

There is also a hardware link between AR and blockchain with the project that may allow us to implement an actual hardware wallet into the glasses so that a user can store all of their cryptocurrencies on their glasses. Moreover, they\u2019ll be able to unlock their crypto with voice-pattern recognition and other biometric security features. <\/p>\n

BTC Studios: <\/strong>How secure will Lucyd smartglasses be?<\/p>\n

Gross:<\/strong><\/strong>There are actually quite a few security layers available in AR smartglasses that aren\u2019t available in other devices. So, I think that voice-pattern recognition is among the features that could be integrated, so a user could enable that as two-factor authentication.<\/p>\n

From a normal PIN number to your voice to your hands, there are so many different ways to unlock glasses. In addition, users will be able to stack all of these different layers together for really high-level security. <\/p>\n

Eventually, in the same way that you use your phone with Apple Pay, you will be able to use \u201cLucyd Pay\u201d to pay with your glasses, perhaps by forming an ocular link within the point of sale. So, the user will have the ability to look at the card reader and bring up the transaction in AR before confirming it with a voice or a tap. <\/p>\n

BTC Studios: <\/strong>Okay, can you give me Lucyd\u2019s overall value proposition?<\/p>\n

Gross:<\/strong><\/strong>We think that Lucyd is going to be valuable for a lot of people \u2014 especially law enforcement and government \u2014 people who have access to technology but need to use it in a discreet fashion. Having something that is literally indistinguishable from glasses, yet helps one access data freely, could be extremely powerful.<\/p>\n","protected":false},"excerpt":{"rendered":"

Clifford M. Gross, Ph.D., is a business and ergonomics expert. He is also chief operating officer for Lucyd, the emerging tech startup developing smartglasses \u2014 a wearable product at the nexus of augmented reality (AR) and blockchain technology. Gross has taken three companies public within different markets in the U.S. and the U.K. He also […]<\/p>\n","protected":false},"author":3464,"featured_media":22573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-22603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture"},"author_data":{"id":3464,"name":"Btc Studios","nicename":"btc-studios","avatar_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/12\/system-diy-promo-image-96x96.png"},"featured_image_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/11\/qa-with-lucyds-ceo.png","_links":{"self":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/22603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/users\/3464"}],"replies":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/comments?post=22603"}],"version-history":[{"count":0,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/22603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media\/22573"}],"wp:attachment":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media?parent=22603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/categories?post=22603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/tags?post=22603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}