{"id":21883,"date":"2018-06-27T21:36:31","date_gmt":"2018-06-27T21:36:31","guid":{"rendered":"http:\/\/ci027cfe76f00126c3"},"modified":"2018-06-27T21:36:31","modified_gmt":"2018-06-27T21:36:31","slug":"tatatu-hosts-worlds-third-largest-ico-earns-over-500-million","status":"publish","type":"post","link":"https:\/\/bitcoinmagazine.com\/business\/tatatu-hosts-worlds-third-largest-ico-earns-over-500-million","title":{"rendered":"TaTaTu Hosts the World\u2019s Third-Largest ICO, Earns Over $500 Million"},"content":{"rendered":"
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TaTaTu Token has sold over $575 million worth of its currency through an initial coin offering (ICO), making it the third-largest coin offering, behind Telegram and EOS, respectively. Known as TTU tokens, the currency is the blockchain entertainment platform\u2019s central unit of exchange, and all private sale proceeds will go toward funding technical development and growing the company\u2019s customer base.<\/p>\n

TaTaTu is a decentralized system that financially rewards users for viewing content and referring their friends and family to the platform. Users can earn TTU tokens by streaming films and related projects at no cost and by voting to choose which types of content TaTaTu should host in the future. <\/p>\n

All projects are monetized based on the number of views they receive, and creators earn funds depending on their projects\u2019 popularity. In addition, views and finance reporting are recorded in real-time on the TaTaTu blockchain, thereby limiting the threats of piracy. <\/p>\n

\u201cThe industry\u2019s response for TaTaTu has been overwhelming as the TaTaTu Token has secured one of the largest private sales of digital token,\u201d said CEO Andrea Iervolino. \u201cThe response is further validation that our model of acquiring and producing our own content mixed with rewarding users with TTU tokens to watch that content on the platform will benefit everyone \u2014 including content holders, users, brands and advertisers.\u201d <\/p>\n

Among the project\u2019s many supporters are Prince F\u00e9lix of Luxembourg, cryptocurrency investment firms Lyna Capital and BlockTower Capital, and film producer Lady Monika Bacardi. <\/p>\n

\u201cI\u2019ve worked and invested with Andrea for many years \u2014 dating back to his first movies over [a] decade ago, and it has been rewarding every step of the way,\u201d Bacardi said of the company\u2019s chief executive officer. \u201cTaTaTu is [a] sophisticated and intuitively brilliant modeled platform that reinforces my bullish stance on the promise of blockchain technology and cryptocurrency.\u201d<\/p>\n

The platform has been in alpha testing since late May, but it has already attracted over 200,000 registrants. Among the company\u2019s early projects is a film entitled The Sound of Freedom<\/em>, starring Oscar winner Mira Sorvino and Jim Caviezel, who starred in 2004\u2019s The Passion of the Christ.<\/em><\/p>\n

Films will serve as the company\u2019s primary staple of entertainment, though TaTaTu is looking to add sports, games and music for its users to enjoy in the future. Executives are also looking to build deals with production companies to increase TTU token usage and make it the primary digital asset for both media and entertainment ventures.<\/p>\n

Ari Paul, managing partner at BlockTower Capital, stated, \u201cI\u2019m excited for projects that will spread cryptocurrency beyond the current <0.5 percent of the world that holds it. TaTaTu is a crypto driven content platform that\u2019s likely to get major mainstream traction.\u201d<\/p>\n

At press time, TaTaTu had not replied to Bitcoin Magazine\u2019s<\/em> request for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"

TaTaTu, a blockchain start-up and entertainment platform, just raised an eye-popping $575 million in its token sale.<\/p>\n","protected":false},"author":3479,"featured_media":21884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[556,3240,1203,2269,3400],"class_list":{"0":"post-21883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-blockchain","9":"tag-icos","10":"tag-streaming","11":"tag-telegram","12":"tag-token-sale"},"author_data":{"id":3479,"name":"Nick Marinoff","nicename":"nick-marinoff","avatar_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/12\/cropped-bitcoin-schmitcoin-promo-image-1-2-96x96.png"},"featured_image_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/11\/tatatu-hosts-the-worlds-third-largest-ico.png","_links":{"self":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/21883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/users\/3479"}],"replies":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/comments?post=21883"}],"version-history":[{"count":0,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/21883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media\/21884"}],"wp:attachment":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media?parent=21883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/categories?post=21883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/tags?post=21883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}