{"id":21866,"date":"2018-06-29T19:22:41","date_gmt":"2018-06-29T19:22:41","guid":{"rendered":"http:\/\/ci027cfe6590052697"},"modified":"2018-06-29T19:22:41","modified_gmt":"2018-06-29T19:22:41","slug":"trivver-xr-advertising-xr-world","status":"publish","type":"post","link":"https:\/\/bitcoinmagazine.com\/press-releases\/trivver-xr-advertising-xr-world","title":{"rendered":"Trivver: XR Advertising in an XR World"},"content":{"rendered":"
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This future has arrived \u2014 with unparalleled possibilities for advertising, training and collaboration \u2014 free of geographical barriers. Welcome to extended reality (XR), encompassing mixed reality (MR), augmented reality (AR), virtual reality (VR) and 3D technology. <\/p>\n

The projected market size \u2014 $209 billion by 2022 according to Statista<\/a> \u2014 for AR and VR is massive. Trivver, a cutting-edge, programmatic advertising startup, is at the nexus of this XR world and traditional advertising. Trivver will employ blockchain technology for validating advertising, to ensure transparency, security and efficiency. In pursuing XR technology, Trivver joins the likes of Facebook, Google and Apple in pushing the boundaries of this new digital frontier.<\/p>\n

Trivver uses 3D product placement of brand models to deliver advertising \u2014 in games, business, entertainment or sports XR environments. Trivver\u2019s comprehensive XR advertising platform leverages its suite of patented technologies to deliver 3D branded objects across environments and platforms, enabling a single model to autoscale to fit seamlessly with multiple environments. With this technology, Trivver is poised to enable the adoption, commercialization and monetization of XR.<\/p>\n

Trivver provides advertisers with the ability to engage with today\u2019s rapidly growing XR user community. In particular, Trivver\u2019s Smart Objects are intended to foster organic relationships between brands and consumers, leading to less digital ad friction. In addition, Smart Objects offer unprecedented capability to record view engagements with brands, including viewability and intent to purchase. <\/p>\n

The platform provides a set of tools for game developers, retailers, real estate and other XR content publishers. Trivver is using its Ethereum-based token, TRVR, to promote development of a library of Generic Smart Objects, the default 3D models that represent ad spots in the environment. As the library of Generic Smart Objects grows, it will become available to game developers for future development, as well as offer a way for XR developers and designers to become part of the Trivver ecosystem. <\/p>\n

The Genesis<\/strong><\/p>\n

Founded in 2011, Trivver is the brainchild of founder and CEO Joel LaMontagne. A serial entrepreneur with a background in computer science and mathematics, LaMontagne\u2019s previous work includes the creation of a patented digital randomization engine that facilitates nonlinear experiences for online gaming, education and military training.<\/p>\n

\u201cThe epiphany [that led to Trivver] came to me back in 2007 when I witnessed my twelve-year-old son play an online game and repeat the same level again and again to achieve a better score, because he learned the game\u2019s pattern,\u201d LaMontagne said.<\/p>\n

He added that Trivver\u2019s multi-patented technology enables advertisers to easily deploy, monitor and efficiently measure user actions across all devices inside AR\/VR\/MR\/3D \u2014 really any XR environment. <\/p>\n

\u201cOur \u2018one and done\u2019 IP allows a brand to create a single 3D Branded Object file and send it to many XR locations in just one click,\u201d he said. <\/p>\n

Trivver\u2019s 3D Branded Object files, or \u201cbranded smart objects,\u201d are native to the environment they are placed in, creating nondisruptive advertisements that consumers actually enjoy interacting with. Trivver, LaMontagne added, also monitors and tracks metrics to provide brands with detailed consumer data.<\/p>\n

LaMontagne said that Trivver\u2019s patented technology allows both large and small developers the ability to \u201cbecome a part of our network and monetize their published content.\u201d The Trivver ad network, he said, provides advertisers the ability to connect with smaller content providers seamlessly.<\/p>\n

The \u201cVirtual\u201d Road Map Ahead<\/strong><\/p>\n

The public sale of TRVR commenced on June 15.<\/p>\n

All available TRVR will be issued during the one-time distribution period with no additional issuance after the close of the campaign. The total number of TRVR to be issued will be calculated at the end of the distribution period.<\/p>\n

\u201cOur desire is to become the standard in XR advertising,\u201d LaMontagne said. \u201cWe want to enable developers in the XR Space \u2014 both large and small \u2014 to fund themselves through advertising, to encourage the improvement of technology that enhances people\u2019s lives and to make product placement in XR space as relevant and interesting to users as possible.\u201d <\/p>\n

Note: Trading and investing in digital assets is speculative and can be high risk. Based on the shifting business and regulatory environment of such a new industry, this content should not be considered investment or legal advice.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This future has arrived \u2014 with unparalleled possibilities for advertising, training and collaboration \u2014 free of geographical barriers. Welcome to extended reality (XR), encompassing mixed reality (MR), augmented reality (AR), virtual reality (VR) and 3D technology.  The projected market size \u2014 $209 billion by 2022 according to Statista \u2014 for AR and VR is massive. […]<\/p>\n","protected":false},"author":3464,"featured_media":21867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":{"0":"post-21866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-releases"},"author_data":{"id":3464,"name":"Btc Studios","nicename":"btc-studios","avatar_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/12\/system-diy-promo-image-96x96.png"},"featured_image_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/11\/trivver-xr-advertising-in-an-xr-world.png","_links":{"self":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/21866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/users\/3464"}],"replies":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/comments?post=21866"}],"version-history":[{"count":0,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/21866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media\/21867"}],"wp:attachment":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media?parent=21866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/categories?post=21866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/tags?post=21866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}